One of the challenges of being a business owner/entrepreneur is finding tools that work and that won’t break the budget, and that includes tools for CRM. Once in a while you actually find a free version of something that works well for your current needs
A good website serves many different roles for a company. That includes acting as the brand’s digital face, building credibility in the market, informing audiences about the company’s valuable offerings, and being a platform to interact with existing clients. Yet another vital purpose that a
Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will help me be even better able to serve my clients. I always wish that I could clone myself for the day – then I could
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
What are beacons and why are they important to businesses? No, that isn’t a typo. I didn’t mean to say bacon. My Definition of A Beacon Beacons are a cool piece of technology when used in conjunction with Bluetooth technology can send messages to people
Leveraging video is a powerful way to stay in front of your clients and prospects. But you need to make your video stands out from the crowd. Today we will discuss how. Typically at this time of the year, the mail is full of customary greeting
Rocks Digital Lunch Blab Nov. 13, 2015 Show Notes, Discussion Points, Links and Video: The new iPad Pro – It’s bigger, stronger and faster… Firefox Comes to iPhone Safe Harbor – Make up your mind EU… Unleash the Power of Social Media Images Facebook Moments What
Pay-Per-Click (PPC) advertising is an important part of your digital marketing plan and has really come a long way in recent years. 3 Things Every PPC Campaign Needs In order to make sure your PPC campaign is as good as it possibly can be, you need
I had a client tell me the other day that she supposed it was time she got on Twitter, so I asked her a few questions and found out that she didn’t have a Twitter account yet. I explained the commitment she would need to make in selecting
Rocks Digital Lunch Blab Nov. 6, 2015 Show Notes, Discussion Point Links A.I. Meets Google’s RankBrain Bluebell Ice Cream Makes a Comeback How To Write Effective Meta Descriptions The 10 Best Ways to Follow Up Supporting Article: Follow Up With Video Facebook Testing A NEW
How is your follow up? The fact is, as business owners, we are so busy trying to make the next dollar that when we make a new connection we have great intentions of following up, but it doesn’t always happen and, if it does, it doesn’t
Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no effect on placement in search results, the fact is meta descriptions have a bigger impact than you may realize.
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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