You’re a business owner with limited marketing dollars, but you feel you should crank up your content generation. Every article you read says “Content is King!” However, you’re not really sure where to get started. Need Content Generation Ideas? Just Look in the Mirror… As
During last month’s “April showers of knowledge” recap we mentioned something about May flowers, didn’t we? And here they are! This colorful assortment of blog post summaries from the merry month of May has been arranged to meet your digital marketing needs. And of course, arrange
Faith Murphy is the Senior Director of SMB Partnerships, Sales and Support at Oath. She currently leads teams of industry experts focusing on providing advertising insights and opportunities to SMBs across Oath’s advertising platforms in the Americas. She develops and maintains relationships with early stage
Erik Leist is a veteran digital media and marketing strategist. With a constant drive to understand the causes of consumer behavior, he leads KCOMM in implementing the cutting-edge digital campaigns that set its clients apart. Focused on developing results-driven initiatives, Erik creates integrated organic SEO,
Sinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. He is CEO and Founder of KCOMM, Chairman and Founder of the Internet Marketing Association, Founder of Chapman50, Founding Board Member of Pretend City Children’s Museum, Member of the Board of Governors at Chapman
Chaz Edward began his career in local search a bit differently than most marketers. In the early 2000s, as the owner of a regional locksmith and security company, he had to navigate the transition from offline marketing to the new online marketing. When phone books
As videos are becoming more popular with individuals and brands, video marketing will be getting increased attention. This rising consumption of video content is why everyone is jumping on the video marketing bandwagon. It won’t be wrong to assume that if you shy away from
Leah Frazier is a multi-licensed attorney turned fashion guru, who unapologetically left the practice of law to pursue her fashion ventures. Leah has built a multi-faceted empire as an award-winning fashion journalist, media personality, celebrity stylist, digital marketing expert, and in-demand fashion consultant to notable
Kevin Clark is Vice President of Revenue for Synup, a platform that allows brands and agencies to manage, measure and optimize their profiles and reputation across search engines, maps, apps, review sites and local directories. A business leader with more than 15 years experience and
Marty Weintraub is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting and winner of 10 US Search Awards, including 2x Best Large Integrated Agency and Best Use of Social Media in a Search Campaign. Aimclear’s
Let’s go on a little customer journey, and here’s how it starts: We recently moved. You know how you end up realizing you have a lot of junk that you don’t want or need – but it’s way too much to fit in one trash can? (Or
Rumor has it that Las Vegas itself is somehow making an appearance at Rocks Digital 2018. But how can a city make an appearance at a conference? Keep reading to find out. Each year at the Rocks Digital Marketing Conference we work diligently to bring
Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI. When you use
We had a great time at the 2019 Rocks Digital Marketing Conference held in Plano, Texas to celebrate Local Search Day and Social Media Day 2019. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
I have been doing marketing for 20 years but at the heart of it, for me, it has been about people. Do people have problems today? Of course, they do. The question businesses should ask is “How can I have a better relationship with the
Local Search Day Expert Panel With Cindi Aldrich, Kevin Clark and Chaz Edward – Rocks Digital 2018 It’s a conference tradition for Bernadette Coleman, the #QueenofLocalSEO to moderate the Local Search Day panel each year. Just like every other year she comes up with just
David Szetela is the owner and CEO of FMB Media and shares his knowledge of PPC in this evolving digital age. Pay-Per-Click Definitions To Know In the past, Google made suggestions for PPC that were based solely on what keywords were used in the ad
The Importance of Reviews for Local SEO In the past, reviews weren’t as important to local SEO, but now reviews can make or break your local SEO. For example, I have tattoos and sometimes I like to look through listings for places to get a
Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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