Leah Frazier is a multi-licensed attorney turned fashion guru, who unapologetically left the practice of law to pursue her fashion ventures. Leah has built a multi-faceted empire as an award-winning fashion journalist, media personality, celebrity stylist, digital marketing expert, and in-demand fashion consultant to notable
Kevin Clark is Vice President of Revenue for Synup, a platform that allows brands and agencies to manage, measure and optimize their profiles and reputation across search engines, maps, apps, review sites and local directories. A business leader with more than 15 years experience and
Marty Weintraub is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting and winner of 10 US Search Awards, including 2x Best Large Integrated Agency and Best Use of Social Media in a Search Campaign. Aimclear’s
Let’s go on a little customer journey, and here’s how it starts: We recently moved. You know how you end up realizing you have a lot of junk that you don’t want or need – but it’s way too much to fit in one trash can? (Or
Rumor has it that Las Vegas itself is somehow making an appearance at Rocks Digital 2018. But how can a city make an appearance at a conference? Keep reading to find out. Each year at the Rocks Digital Marketing Conference we work diligently to bring
Cindi Aldrich has been President/CEO of the Association of Directory Publishers (ADP) since 2013. She has extensive business acumen acquired over 30 years in the Yellow Pages industry. Her career in association management has included the positions of Controller, Director of Financial Management and Strategic
Ever since the fateful night in December 2013 when Beyoncé dropped an unannounced self-titled album on iTunes, the game has changed for online launches. The trend has continued, with artists from Taylor Swift to J. Cole announcing new projects with little-to-no rollout. As marketers, we
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. Not only is her company a 3x Inc. 500 award winner, Bernadette herself has received
Since the beginning of the internet, Americans have primarily used three main Top Level Domains (TLDs) for our websites: .COM, .NET, and .ORG. There are other TLDs that have been introduced that we’re all familiar with, such as .EDU and .GOV. Understanding Top Level Domains
Cynthia Smoot is a partner at Gangway Advertising where she spends her days creating interactive digital strategies and handling public relations for the firm’s lifestyle clients. She creates buzz for some of Dallas’ hottest brands including Blushington, MiniLuxe, Truluck’s, Pat & Emmitt Smith Charities, and
Most of us are quite aware of the latest Facebook News Feed update. To review, Facebook recently changed its News Feed algorithm with the sole attempt (according to them) to offer users more relevant information from their friends, family, and groups they’ve liked. Mark Zuckerberg’s
With more than 20 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek, and
Local Search Day Expert Panel With Cindi Aldrich, Kevin Clark and Chaz Edward – Rocks Digital 2018 It’s a conference tradition for Bernadette Coleman, the #QueenofLocalSEO to moderate the Local Search Day panel each year. Just like every other year she comes up with just
David Szetela is the owner and CEO of FMB Media and shares his knowledge of PPC in this evolving digital age. Pay-Per-Click Definitions To Know In the past, Google made suggestions for PPC that were based solely on what keywords were used in the ad
The Importance of Reviews for Local SEO In the past, reviews weren’t as important to local SEO, but now reviews can make or break your local SEO. For example, I have tattoos and sometimes I like to look through listings for places to get a
Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase adoption and sales? This article will discuss the definition of buzz marketing, its
With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers, expanding CLTV is their number-one priority since it helps build long-term relationships and boost
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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