Everyone knows that blogging is an excellent strategy to share information about your industry or business and to establish trust, but it’s a one-way street in that you’re the only person doing the talking. You need to open up that other lane – and you
There is absolutely no doubt about the importance of good content for the success of your website – and optimizing content that you create is an important part of the success equation. When Optimizing Content, Start with Strategy The thing about content is that while your
David Szetela is Owner and CEO of digital advertising agency FMB Media, and one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.
The latest Instagram stats show there’s currently more than 800 million monthly active users and according to Sprout Social, many experts believe it could reach one billion in 2018. So what’s going on with Instagram Stories? Well, according to Media Kix, as of 2017 Instagram
Michelle Stinson Ross is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy
John Peterson’s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a Distinguished Student Award and a Services in Engineering Award, but most importantly,
Before jumping into frequency, let’s go shopping… I went into one of the big membership-based warehouse stores the other day. On my way to the first section I had to visit, I was halted by a smiling young lady standing in front of a big
Social media marketing is touted to be in a state of chaos and disruption, although that is not true. However, we canexpect some huge changes this year, owing to the social media trends of 2017 that necessitated change in various scenarios. Capitalize on these Social
Dave Davies is the CEO of Beanstalk Internet Marketing. Dave and his wife Mary started Beanstalk in 2004, and have grown it from a purely organic SEO firm to one offering a full range of services including SEO, SEM, social media, and training and consulting.
Jesse McDonald is the Director of Operations at TopHatRank, a full-service digital marketing agency based out of Los Angeles that specializes in innovative digital marketing for modern brands of all sizes. After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from
Tyler Sickmeyer is a marketing thought leader and Founder of Fidelitas Development, a full-service marketing and advertising agency that has served clients around the world. Tyler consults for clients on marketing strategy and ROI measurement, serves on the board of Live Ventures (NASDAQ: LIVE), and
Grant Simmons leads the Search Marketing team at Homes.com, helping drive brand awareness and traffic to one of the nation’s top real estate sites. Grant has over 24 years of agency and brand experience serving industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster,
Now that I’ve had time to wrap up the last bits of my blogs and rearrange my notes (and take a few naps…) I thought I’d share my Live-Blogger’s Last Word about this year’s Rocks Digital conference. And I’m going to start with the end…
John Marrone presented a motivational closing keynote at the 2018 Rocks Digital Marketing Conference. Here is the highlights from this presentation on how to create the ultimate you. John Marrone’s Started With Sharing His Personal Story I coach CEOs and businesses and I can show
Stories help to get people excited. If you have ever seen a James Bond movie you know that it is a story that has a strong visual impact. Tanya Smith presents a Rocks Talk on this powerful topic at Rocks Digital 2018. When you think
Rocks Digital 2018 Influencer Marketing Panel This year we were excited to host a session with an expert panel of social media influencers. The panel discussion was moderated by Cynthia Smoot of OhSoCynthia.com, and the panelist discussion focused on how brands can influence consumers through
How Social Media Influencers Influence Others – A Demonstration As a demonstration of how influencers influence others, the speaker Tyler Sickmeyer had everyone stand up and clap. He also planted a few people in the audience to stand up and clap to get others to
Digital Marketing Q&A Panel Our Panelists were Denise Casagrande, Robin Moss, Tony Wright and Lissa Duty was moderating. Bloggers Note: Panels are incredibly difficult to capture well as a live blogger. I summarized the answers of the panelists for each question. Q: Backlinks vs. on-page
GDPR = General Data Protection Regulation Is there such a thing as too much data? Data is power, but it is also a massive responsibility. Marketing vs. Lawyers Everyone is interpreting GDPR differently because it is in fact HUGE and confusing. Don’t be alarmed or
Goldie Chan posts videos on LinkedIn… A LOT of videos. In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie’s Pro Tip: ALWAYS send a note with a connection request
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