Have you been working on your brand’s Facebook page? Facebook is often considered the “original” social media network and, even though some similar technologies were produced prior to the its launch, this particular social platform has become the most widely used of its kind today.
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
Most ecommerce websites have been struggling to drive customers to their sites. Consider it a must-do to evaluate and understand how to boost ecommerce website performance. While setting up an ecommerce site is fairly easy, getting customers into it is never as easy as just
Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal. Mobile Marketing by the
What do you do when the customer says they can’t afford it? If they say they have no money and can’t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing
Before we look at the components involved when you write a creative brief, let’s take stock of where we are, marketing-wise. Thanks to amazing technology and intelligent software, it’s easy to track the results of our marketing campaigns. So when we set goals for our
Social media is undoubtedly one of the best platforms available to promote yourself or your brand, so staying current with social media tips is a must. In this era of technological advancement, we tend to stick to our mobile phones almost all the time. Nearly
Our mobile devices are uniquely personal because we check them hundreds of times a day, and in 2018, it seems natural to be well-connected to everything online. Just why a business would need a mobile marketing strategy might be obvious! But in case you wonder,
Search engine optimization, or SEO, provides an opportunity for your business to earn exposure through search engines and improve e-commerce prospects through drawing leads. For most businesses today, some form of SEO is increasingly required by the digital economy, and that means a need for
When you optimize a Call-to-Action (CTA) button, you leverage a remarkable way to increase clicks, email opt-ins, and conversations and sales, to name but a few benefits. But have you checked your CTAs lately? You just might need a tune-up! These tiny buttons are essential
In these days of the internet and fast lives, when people buy a book and ask are there pictures in here?, it’s clear that visual content marketing is becoming more and more important. From photos you see in your Facebook or Twitter feed, images in
The “lean startup” is a trend in the business world that’s growing rapidly. Lean startup methods encompass a way of doing business that focuses on gaining customer feedback in real-time, allowing businesses to make more informed and successful decisions. Lean Startup Methods vs. Old School
How To Make the Most of Digital Marketing as an Entrepreneur Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn’t just
If you want more leads, help guide users through the buying process: Behavior targeting Learn about our demographic Test and analyze More Conversions = Higher Profits So, are potential customers able to find you? You need to have a mobile-first mentality and create a consistent
Faith Murphy – How To Create Brand Love Moved across LA to work with the first business. Overture eventually became Yahoo. Verizon just recently bought Yahoo! Yahoo! News is one of the most shared news sites. Oath: Owns several digital brands (kind of like the
Video Marketing: How To Grow Your Business with Videos Antoine Dupont inadvertently discovered the power of video when he was struggling to change the clock in his minivan. He decided to make a video of the process to help him remember so that he wouldn’t
Tanya Smith is the founder of Mindfully Marketing, your #1 source for online course creation and social content marketing with intention and purpose. Her passion is to work with women business owners to leverage creative digital marketing techniques, strategies, and tools to meet their lifestyle
John J. Nosal founded NosalCentral LLC in 2009. With 25+ years in the Publishing, Internet Software and Marketing industries, John acted upon his calling to start his own business quite quickly. An official Internet Geek, John recognized early-on the needs of SMBs in website design, search engine
Junny Barahona is a Social Media Marketing Strategist specializing in community management and content strategy. She’s consulted and managed multiple social media accounts for independent makeup artists, salons, stylists and beauty schools. Junny has been named one of Dallas’ Most Influential Latinos by Latino Leaders Magazine.
Perla Sanchez is a bilingual social media strategist and consultant in Dallas, Texas. Perla is currently re-inventing herself by building her own social media business. She is proud to be a first-generation high school and college graduate, and also holds a Master’s in Social Sciences. Perla’s
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