Social media marketing is touted to be in a state of chaos and disruption, although that is not true. However, we canexpect some huge changes this year, owing to the social media trends of 2017 that necessitated change in various scenarios. Capitalize on these Social
Dave Davies is the CEO of Beanstalk Internet Marketing. Dave and his wife Mary started Beanstalk in 2004, and have grown it from a purely organic SEO firm to one offering a full range of services including SEO, SEM, social media, and training and consulting.
Jesse McDonald is the Director of Operations at TopHatRank, a full-service digital marketing agency based out of Los Angeles that specializes in innovative digital marketing for modern brands of all sizes. After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from
Tyler Sickmeyer is a marketing thought leader and Founder of Fidelitas Development, a full-service marketing and advertising agency that has served clients around the world. Tyler consults for clients on marketing strategy and ROI measurement, serves on the board of Live Ventures (NASDAQ: LIVE), and
Grant Simmons leads the Search Marketing team at Homes.com, helping drive brand awareness and traffic to one of the nation’s top real estate sites. Grant has over 24 years of agency and brand experience serving industry-leading organizations such as Paramount Studios, Red Bull, M&M/Mars, Disney, Napster,
Modern e-commerce has capitalized on consumer behavior through digital marketing, but social media is a veritable beast, and one that not all brands have learned how to tame. It’s not enough to only understand how each platform works – within social media demographics, the generational
Goldie Chan is a top LinkedIn Video creator, social media strategist, and keynote speaker bridging the gap between tech, entertainment and branding. Her video channel is the longest-running daily show on the platform, with over 1.5 million views and counting. She is a strong believer
That much-anticipated time of year has come once again – the time in which we all gather for one of the largest digital marketing conferences in Texas. Today I have the privilege of inviting you to the 2018 Rocks Digital Marketing Conference. Rocks Digital – Registration
While creating a LinkedIn profile, accepting a connection and using LinkedIn messaging is somewhat simple, the strategy and content used within all of these makes for a big difference. Today we are going to focus in specifically on LinkedIn messaging. Let’s look at an example
Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest. March’s Mighty Wrap-up We’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page.
Social media is rapidly becoming the major commercial influencer. With the ability to directly connect potential customers to products and services, social media ads can be the quickest and most direct channel for companies to increase sales. Algorithms Help Social Media Ads Reach the Right
In the world of social media, it’s important to keep up with the new updates. As you learn how to write engaging tweets, if you’re not already making the most of Twitter’s updated character limit, then you might be left behind. But don’t worry –
Rocks Digital 2018 Influencer Marketing Panel This year we were excited to host a session with an expert panel of social media influencers. The panel discussion was moderated by Cynthia Smoot of OhSoCynthia.com, and the panelist discussion focused on how brands can influence consumers through
How Social Media Influencers Influence Others – A Demonstration As a demonstration of how influencers influence others, the speaker Tyler Sickmeyer had everyone stand up and clap. He also planted a few people in the audience to stand up and clap to get others to
Digital Marketing Q&A Panel Our Panelists were Denise Casagrande, Robin Moss, Tony Wright and Lissa Duty was moderating. Bloggers Note: Panels are incredibly difficult to capture well as a live blogger. I summarized the answers of the panelists for each question. Q: Backlinks vs. on-page
GDPR = General Data Protection Regulation Is there such a thing as too much data? Data is power, but it is also a massive responsibility. Marketing vs. Lawyers Everyone is interpreting GDPR differently because it is in fact HUGE and confusing. Don’t be alarmed or
Goldie Chan posts videos on LinkedIn… A LOT of videos. In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie’s Pro Tip: ALWAYS send a note with a connection request
Kate Buck’s 4 P’s About Going Live Planning… Planning is the most important thing. The beauty of going live is that it isn’t really expensive. What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems. Answer the Public
Michelle Stinson Ross says that there is no one clear path to purchase. It’s complicated and convoluted because it is a relationship, and relationships are complicated. Communication technology complicates user behavior because of the device options – devices change consumer behavior. The device that we
Building a Facebook Group Community for Your Business Why should you have a Facebook Group as opposed to just having a Facebook page for your business? Shelly Fagin talked about some of the advantages of groups and how to properly manage a Facebook group to
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