Modern e-commerce has capitalized on consumer behavior through digital marketing, but social media is a veritable beast, and one that not all brands have learned how to tame. It’s not enough to only understand how each platform works – within social media demographics, the generational
Goldie Chan is a top LinkedIn Video creator, social media strategist, and keynote speaker bridging the gap between tech, entertainment and branding. Her video channel is the longest-running daily show on the platform, with over 1.5 million views and counting. She is a strong believer
That much-anticipated time of year has come once again – the time in which we all gather for one of the largest digital marketing conferences in Texas. Today I have the privilege of inviting you to the 2018 Rocks Digital Marketing Conference. Rocks Digital – Registration
While creating a LinkedIn profile, accepting a connection and using LinkedIn messaging is somewhat simple, the strategy and content used within all of these makes for a big difference. Today we are going to focus in specifically on LinkedIn messaging. Let’s look at an example
Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest. March’s Mighty Wrap-up We’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page.
Social media is rapidly becoming the major commercial influencer. With the ability to directly connect potential customers to products and services, social media ads can be the quickest and most direct channel for companies to increase sales. Algorithms Help Social Media Ads Reach the Right
In the world of social media, it’s important to keep up with the new updates. As you learn how to write engaging tweets, if you’re not already making the most of Twitter’s updated character limit, then you might be left behind. But don’t worry –
Have you been working on your brand’s Facebook page? Facebook is often considered the “original” social media network and, even though some similar technologies were produced prior to the its launch, this particular social platform has become the most widely used of its kind today.
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
Most ecommerce websites have been struggling to drive customers to their sites. Consider it a must-do to evaluate and understand how to boost ecommerce website performance. While setting up an ecommerce site is fairly easy, getting customers into it is never as easy as just
Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal. Mobile Marketing by the
What do you do when the customer says they can’t afford it? If they say they have no money and can’t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing
Kate Buck’s 4 P’s About Going Live Planning… Planning is the most important thing. The beauty of going live is that it isn’t really expensive. What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems. Answer the Public
Michelle Stinson Ross says that there is no one clear path to purchase. It’s complicated and convoluted because it is a relationship, and relationships are complicated. Communication technology complicates user behavior because of the device options – devices change consumer behavior. The device that we
Building a Facebook Group Community for Your Business Why should you have a Facebook Group as opposed to just having a Facebook page for your business? Shelly Fagin talked about some of the advantages of groups and how to properly manage a Facebook group to
How To Make the Most of Digital Marketing as an Entrepreneur Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn’t just
If you want more leads, help guide users through the buying process: Behavior targeting Learn about our demographic Test and analyze More Conversions = Higher Profits So, are potential customers able to find you? You need to have a mobile-first mentality and create a consistent
Faith Murphy – How To Create Brand Love Moved across LA to work with the first business. Overture eventually became Yahoo. Verizon just recently bought Yahoo! Yahoo! News is one of the most shared news sites. Oath: Owns several digital brands (kind of like the
Video Marketing: How To Grow Your Business with Videos Antoine Dupont inadvertently discovered the power of video when he was struggling to change the clock in his minivan. He decided to make a video of the process to help him remember so that he wouldn’t
Tanya Smith is the founder of Mindfully Marketing, your #1 source for online course creation and social content marketing with intention and purpose. Her passion is to work with women business owners to leverage creative digital marketing techniques, strategies, and tools to meet their lifestyle
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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