Rocks Digital 2018 Influencer Marketing Panel This year we were excited to host a session with an expert panel of social media influencers. The panel discussion was moderated by Cynthia Smoot of OhSoCynthia.com, and the panelist discussion focused on how brands can influence consumers through
How Social Media Influencers Influence Others – A Demonstration As a demonstration of how influencers influence others, the speaker Tyler Sickmeyer had everyone stand up and clap. He also planted a few people in the audience to stand up and clap to get others to
Digital Marketing Q&A Panel Our Panelists were Denise Casagrande, Robin Moss, Tony Wright and Lissa Duty was moderating. Bloggers Note: Panels are incredibly difficult to capture well as a live blogger. I summarized the answers of the panelists for each question. Q: Backlinks vs. on-page
GDPR = General Data Protection Regulation Is there such a thing as too much data? Data is power, but it is also a massive responsibility. Marketing vs. Lawyers Everyone is interpreting GDPR differently because it is in fact HUGE and confusing. Don’t be alarmed or
Goldie Chan posts videos on LinkedIn… A LOT of videos. In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie’s Pro Tip: ALWAYS send a note with a connection request
Kate Buck’s 4 P’s About Going Live Planning… Planning is the most important thing. The beauty of going live is that it isn’t really expensive. What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems. Answer the Public
Michelle Stinson Ross says that there is no one clear path to purchase. It’s complicated and convoluted because it is a relationship, and relationships are complicated. Communication technology complicates user behavior because of the device options – devices change consumer behavior. The device that we
Building a Facebook Group Community for Your Business Why should you have a Facebook Group as opposed to just having a Facebook page for your business? Shelly Fagin talked about some of the advantages of groups and how to properly manage a Facebook group to
How To Make the Most of Digital Marketing as an Entrepreneur Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn’t just
If you want more leads, help guide users through the buying process: Behavior targeting Learn about our demographic Test and analyze More Conversions = Higher Profits So, are potential customers able to find you? You need to have a mobile-first mentality and create a consistent
Faith Murphy – How To Create Brand Love Moved across LA to work with the first business. Overture eventually became Yahoo. Verizon just recently bought Yahoo! Yahoo! News is one of the most shared news sites. Oath: Owns several digital brands (kind of like the
Video Marketing: How To Grow Your Business with Videos Antoine Dupont inadvertently discovered the power of video when he was struggling to change the clock in his minivan. He decided to make a video of the process to help him remember so that he wouldn’t
From the smallest local businesses to the largest global enterprises, blogging has been a consistently popular content marketing strategy for many years. But while the importance of blogging is widely understood, blog promotion itself is not always included as part of a content marketing strategy.
The 2022 Rocks Digital Marketing Conference is back and in-person this year! Join us in Addison, Texas on June 30. If you’re unfamiliar with Addison, just think Dallas. We all persevered through a global pandemic, and now we’re back to an in-person conference in 2022.
With a consistent flow of targeted monthly searches, a first-page placement on Google offers a vast amount of exposure for a small business. As the value of search marketing is better understood, building websites, creating Google Business Profiles and submitting to directories have become increasingly
At Rocks Digital, we spend a great deal of time creating high-quality service pages for clients, using web design, content writing services and SEO to deliver results for our local business clients. When you understand that your website is a prime location for conversion-driven content,
Local businesses are increasingly turning to content marketing services to improve their online visibility. In fact, Hubspot found that 70% of all marketers are actively investing in content marketing. For local businesses motivated to reach new consumers, blogging is one of the most reliable methods
Last time we were here we talked with you about optimizing a Google Business Profile. BTW… in case you didn’t hear or had forgotten about it, earlier in the year Google My Business rebranded as Google Business Profile (GBP). Today we’ll share tips on writing
Google Business Profile optimization should be a priority for all local businesses this year. With Google controlling such a large share of the search market, increasing local visibility for products and services can deliver consistent leads for a business. Local visibility must be carefully considered
SEO-optimized service pages are among the most high-value areas of a website. Your service pages can be a magnet for targeted traffic and lead to more conversions when you combine expert design and layout, quality content writing – and proven SEO optimization techniques. But just
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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