Virtually everybody nowadays is on LinkedIn. If you are not, you are essentially leave yourself out in the cold when it comes to connecting with people in your industry and prospective clients. Owns the Space that Can Help Achieve Your Business Goals Here’s a bit of
As you turn your attention to link building, consider how search engines provide information to users. When a user inputs the keyword for which information is required, the search engine offers various keyword-related links within a fraction of a second. This is possible when the
Have you thought about how you can use social media to boost SEO? If you want an effective digital strategy, it is important to include SEO (Search Engine Optimization) and social media into that strategy. So today, we are going to talk about three ways
can be rewarding but also time-intensive, so the more internal resources a company can utilize, the better. This is why businesses should consider using employee advocacy to increase brand influence and social media reach. Employee Advocacy Rewards and Risks In my previous article, Customer Advocacy for Increased Social Media Influence, I
It’s common knowledge that SEO is vital for high Google rankings, so keep that in mind as you weigh whether or not to use influencer marketing to score an SEO and rankings boost. It is also important to note that there’s constant change in Google’s
In the business world, information is considered useful only if it is easily accessible, secure, and regularly used in the workflow of the company. You can probably see where wanting the best cloud storage solution is going to be important! Taking into account the fact
Double-whammy time – it’s the end of the month and the end of the year! What better way to head into the new year than by reviewing December’s helpful, info-packed posts? Here’s a ROCKING December Wrap-Up This roundup features a summary of each offering with a
We all know about the vast majority of marketing tools that are on the market. Marketing automation programs like HubSpot and MailChimp have become game-changers, but most of the questions we get tend to be related to automation, so hopefully this post will shed some
Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other people’s perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!
Everyone knows how important it is to keep up-to-date in our modern and innovative times, and you may already have some of these best apps to assist you. We love being on our phones, and it’s hard to find anyone who doesn’t use gadgets or different
MILESTONE ALERT: This content piece on digital marketing skills is my 30th post for Rocks Digital! Thanks to the entire RD team and the readers for giving me this forum to share my “wisdom” with my fellow marketers. I just took a good look at
of companies across the world, and marketers are hungry for B2B blog marketing tips. According to a study conducted by Content Marketing Institute (CMI), blogs are the 3rd-most popular content marketing strategy, just behind social media marketing and articles. First, let’s see a generic definition
Erik Leist is a veteran digital media and marketing strategist. With a constant drive to understand the causes of consumer behavior, he leads KCOMM in implementing the cutting-edge digital campaigns that set its clients apart. Focused on developing results-driven initiatives, Erik creates integrated organic SEO,
Sinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. He is CEO and Founder of KCOMM, Chairman and Founder of the Internet Marketing Association, Founder of Chapman50, Founding Board Member of Pretend City Children’s Museum, Member of the Board of Governors at Chapman
Chaz Edward began his career in local search a bit differently than most marketers. In the early 2000s, as the owner of a regional locksmith and security company, he had to navigate the transition from offline marketing to the new online marketing. When phone books
As videos are becoming more popular with individuals and brands, video marketing will be getting increased attention. This rising consumption of video content is why everyone is jumping on the video marketing bandwagon. It won’t be wrong to assume that if you shy away from
Leah Frazier is a multi-licensed attorney turned fashion guru, who unapologetically left the practice of law to pursue her fashion ventures. Leah has built a multi-faceted empire as an award-winning fashion journalist, media personality, celebrity stylist, digital marketing expert, and in-demand fashion consultant to notable
Kevin Clark is Vice President of Revenue for Synup, a platform that allows brands and agencies to manage, measure and optimize their profiles and reputation across search engines, maps, apps, review sites and local directories. A business leader with more than 15 years experience and
Marty Weintraub is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting and winner of 10 US Search Awards, including 2x Best Large Integrated Agency and Best Use of Social Media in a Search Campaign. Aimclear’s
Let’s go on a little customer journey, and here’s how it starts: We recently moved. You know how you end up realizing you have a lot of junk that you don’t want or need – but it’s way too much to fit in one trash can? (Or
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WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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