The popularity of Instagram has significantly grown in recent years. If you’re already thinking you DO need an Instagram marketing strategy, you are right! More and more people are getting hooked on this engaging social media platform, and its importance cannot be overlooked any longer.
That day is here – you’ve finally turned your interest and passion into a venture you love. And you’re probably thinking of to-do’s rather than branding mistakes to avoid! Your baby may be retail or mass production. It could even be selling advice as a lifestyle
October was a busy month for Rocks Digital. Our contributors had a lot to say! We welcomed new contributors aboard and welcomed back many dedicated ones. Keep reading for a glimpse into each of the 19 posts we published. You’ll definitely want to click each
When you hear “algorithm” you might first think Google or Facebook, but the Instagram algorithm should be on your radar. On Instagram, over 800 million people are fighting for attention. As the network grows, it’s inevitable that the algorithm on it will get stronger and
Consumers want to know what makes your product unique, and better than everyone else’s. That’s great, because you’re able to know the product’s unique selling proposition! No offense – but why in the world should we care about your product or service? That is the
Before we get into the concept of a truly integrated marketing strategy, let’s acknowledge a truth or two. In today’s marketing world where digital marketing is taking over the landscape, marketers and brands are having a hard time creating sustainable marketing plans for their businesses.
Beyond business listings containing a consistent NAP (name, address, phone number), complete business listings must contain many other important pieces of information such as business category, business description, website link, products, services, images, and more. Not all business listings will allow for this information, but
Winter is right around the corner and so are the colds, flu, allergies, and other bugs trying to get you. If the bug has already got you, grab some Kleenex, a blanket, and some warm tea so you can spend a few minutes here with
Robotics and automation is changing businesses much faster than anyone thought. Organizations are being completely transformed and redesigned, as business owners are changing the way they organize their workforce and day-to-day tasks in order to make way for numerous AI systems, robotics, and cognitive tools.
Today, the social media world seems to be a pay-to-play sort of place. That is, you need to pay to boost the visibility of your posts for effective social media engagement. You need to pay to get your ads out there. You need to pay
Can SMART goals produce dumb results? The short answer is yes. But the better question to ask yourself is “How can we keep this from happening to us?” What are SMART Goals? SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. The main problem with
When you want to improve your conversion rate and earn more sales than ever before, you will need to optimize your call-to-action – a key component of the customer journey. Although the way you ask your prospects to buy your product or service is vital
Originally from Paris, France, Antoine Dupont knows how to make people want to watch your videos. Antoine has spent the last five years studying video marketing and in the process, has created hundreds of videos for his clients. Antoine’s clients are seeing a 3 to
The creation of the Facebook Sound Collection acknowledges that music is indeed one of the most important elements in any visual project. Its presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene, and how
With the increasing value of video in online marketing, and important changes in the playing field for video, managing video content assets effectively at your company has terrific payoff. We’ve had >50,000 videos online and available, and I think some of these lessons learned are
Shelly runs Highly Searched, her digital consultancy, and is also a Community Manager for her favorite digital tool company, SEMrush. She first started working in web development over 15 years ago and shortly after, her fascination with SEO began. After a brief stint as SEO
Well, April showers bring May flowers, and this is also true for the Rocks Digital April Wrap-Up. Get a brief synopsis (and link to the full read) for each of our need-to-know April blog posts. Review or catch up on important digital marketing topics –
Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic
Securing investment for your content strategy depends on two factors to ensure success and improve content reach. First and foremost is the creation of great content that elevates the conversation. Second, the best content you can produce will only reach as far as you are
Lance Bachmann is the founder and CEO of 1SEO I.T. Support & Digital Marketing, a full-service global digital marketing and I.T. firm based in the Philadelphia area. Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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