Virtual reality (VR) is here and growing. Businesses that understand this technology and put it to work will move themselves real steps ahead of the competition! Virtual Reality Marketing Gives Businesses A New Way to Interact with Consumers Virtual reality allows people to interact with
If you’re a marketer, advertiser or entrepreneur who’s ever written a 12-month marketing plan, you’ve likely started by outlining the plan month by month — taking into account the usual vacations and holidays. Look back: have holiday marketing efforts been a part of your strategy,
Don’t Just Build a Link, Build the Right Link – That’s Tactical SEO Match the right link building method to the right site. You will get so much more out of a link that matches your site’s content and niche (and they will be easier
Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. How do you measure #content distribution effectiveness? Find out from @FarooqSL #RocksDigital Click To Tweet Quantify Your Content Distribution Strategy The only way to
Several years ago I wrote an article entitled “Are You Thankful or Thinkful?” Please go read it. Both this article and the earlier one should be implemented hand-in-hand. Today I want to talk with you about Thinksgiving. That’s right, today we are going to explore
When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team
How much cash should you have on hand in order to successfully start a business? That is the age-old question any new business owner must answer in order to make a ‘Go or No Go’ decision. How Much Cash On Hand Does Your New Business
Yes, that’s the question – a question about content copy length that’s been asked over and over again: Should I write long copy or short copy? More often than not, I hear many of my writing clients say, “Our prospects are busy and they won’t
Marketing is an indispensable practice for any business, no matter how big or how small. While there are many skilled and experienced individuals in this field, there’s a difference between finding a strong marketer and finding the right one for your business – the one
Since I talked about Artificial Intelligence last time, today let’s take a look at what’s going on in the world of Virtual Reality and how it’s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming
If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you’re new to content
Most people wing it, but managing social media profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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