How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using a social media analytics program. You can use the metrics built-in with the social media platform,
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there for them with helpful content and ensures you don’t overload them with just plain Too Much Info. Based
It’s that time of year – Christmas is around the corner and New Year’s Eve is just a short time after that. And there’s a good chance you’re going to get invited to a holiday party in the next couple of weeks, however, these parties can
What is everyone’s biggest fear when they put together a virtual or live streaming event? That you go live and no one shows up. Not only is it disheartening and maybe even a little embarrassing, but you also feel like you did all that work
Pondering how to increase your referrals? Scaling your business and building a “Synergy Team” can cultivate more of what you want. How to Increase Your Referrals with 3 Strategies Examine Your Referral Strategy In business, the absolute best type of lead anyone can get
Virtual reality (VR) is here and growing. Businesses that understand this technology and put it to work will move themselves real steps ahead of the competition! Virtual Reality Marketing Gives Businesses A New Way to Interact with Consumers Virtual reality allows people to interact with
If you’re a marketer, advertiser or entrepreneur who’s ever written a 12-month marketing plan, you’ve likely started by outlining the plan month by month — taking into account the usual vacations and holidays. Look back: have holiday marketing efforts been a part of your strategy,
Don’t Just Build a Link, Build the Right Link – That’s Tactical SEO Match the right link building method to the right site. You will get so much more out of a link that matches your site’s content and niche (and they will be easier
Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. How do you measure #content distribution effectiveness? Find out from @FarooqSL #RocksDigital Click To Tweet Quantify Your Content Distribution Strategy The only way to
Several years ago I wrote an article entitled “Are You Thankful or Thinkful?” Please go read it. Both this article and the earlier one should be implemented hand-in-hand. Today I want to talk with you about Thinksgiving. That’s right, today we are going to explore
When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team
How much cash should you have on hand in order to successfully start a business? That is the age-old question any new business owner must answer in order to make a ‘Go or No Go’ decision. How Much Cash On Hand Does Your New Business
Despite advancements in technology the need for cybersecurity continues, as facing hackers and other dangers on the internet is still very much the task to handle. Cybersecurity tactics need to be updated according to new technologies that are being used in order to make them
Maybe it’s your C-suite management or agency client who sees that all the cool kids in marketing are launching a titular podcast, and they want to join the party. Perhaps you, knowing that content is king and reading is so 2016, want to move into
One of the challenges of being a business owner/entrepreneur is finding tools that work and that won’t break the budget, and that includes tools for CRM. Once in a while you actually find a free version of something that works well for your current needs
A good website serves many different roles for a company. That includes acting as the brand’s digital face, building credibility in the market, informing audiences about the company’s valuable offerings, and being a platform to interact with existing clients. Yet another vital purpose that a
Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will help me be even better able to serve my clients. I always wish that I could clone myself for the day – then I could
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
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AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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