Have you noticed the buzz about influencer marketing? Influencer marketing uses online influencers to create word of mouth to promote a brand or product. First, let’s discuss reasons for the rise in influencer marketing. Then I’ll address micro influencers specifically. Increase in the use of
Twitterfeed is Going Away – Dlvr.it is Here to Stay. Now that I got that out, let’s talk about social media automation and RSS feeds. Keeping social media accounts active is one of the most important components of having success with social media. With that
In recent years marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers. Aside from this they also help you get more done, in less time – what’s
Do you consider your website’s homepage an engaging window into your business? Or is it more of a joke? “Hey kids! What’s the deal with homework? You’re not workin’ on your home!” — Jerome Allen Seinfeld Think of your company’s website as a stand-up comedy
You’ve tried every trick in the book, you’ve done your homework, and you stuck to the plan. But your once growing business is still stagnating. Don’t panic! Many developing companies go through this stage, probably more than once. Take a deep breath and rethink your
Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you
Entrepreneurs and business owners hear all the time that we should be automating things in our business. And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels
If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
Wondering if your SEO strategies are working? What about the new strategies everyone is talking about? Should you implement all of them? On-Page and Off-Page SEO Explained In this presentation at the 2017 Rocks Digital Marketing Conference, Bill Hartzer, Senior SEO Consultant at BillHartzer.com, shares “Everything
Search engines are getting smarter, and this manifests itself in many ways. The evolution of Near Me search is one of these manifestations. Damon Gochneaur explores this topic in detail at the Rocks Digital 2017 Local Search Day Celebration. Explore the Evolution of ‘Near Me’ in
The vast majority of Americans, 95% of them, now own a cell phone of some kind. By 2020 there will be more mobile phones worldwide than households that have running water. And 90% of the time on mobile is spent in apps. It’s all about moments; it’s
We had a great time at the 2017 Rocks Digital Marketing Conference held in Addison, Texas to celebrate Local Search Day and Social Media Day 2017. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
If you’re in business, you alter people’s lives. And we don’t alter our lives for change, we alter our lives for progress. You can schedule posts all day long but if it’s not attractive, it’s pointless. Dean Lindsay, author of Cracking the Networking Code, The Progress
The PND (Personal Navigation Device aka GPS) market is declining – only about 4 million units in 2017 due to smartphones being able to give real-time navigation information, as well as offering users additional services. Lex ten Veen, CEO of Navads, explores this topic at Rocks
Local search marketers have strong feelings about the different trends happening and how they are affecting local search today, and how it will be presented in the future. Greg Sterling, VP of Insights at Local Search Association, explores this topic in his keynote at Rocks
We have 32 speakers and 27+ sessions happening over the next two days at the 2017 Rocks Digital Marketing Conference! Don’t you wish you could be in two places at once? Since you haven’t been able to clone yourself yet…. We have the 2nd best
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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