Marketers love using Google AdWords because it can be highly effective. But it can be costly, depending on the industry and keywords used. There’s another tool in your marketing toolbox that might drive better results with your marketing dollars. I’m talking about YouTube advertising. Combining the
Calendars are again filling up with invitations to network now that summer is past. Do you make an effort to prepare for your networking events, or dash out the door at the last minute? A little preparation goes a long way toward a better meeting
Before I get to social media branding, let’s play “Best Case Scenario” for a minute: Person A recommends your business to a friend of theirs — Person B — who needs what you’re selling. So Person B does what most of us in today’s day
As digital marketers, we are all so busy working for our clients and sizing up how they are doing online that we don’t take the time to see how we are doing. Today, I’d like to talk about your website. That’s right! Your website probably
When you hear news about social media today, you’re hearing about video. Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest
Recently, I experienced a customer satisfaction “test” in a way. A few weeks ago, an email with the subject line “Book editing quote” landed in my Inbox. The sender desired a bid to edit her boyfriend’s book. Naturally, such an email generates one of two
Although some physical businesses struggle against virtual competitors, event marketing experts see rich rewards from the virtual world, using tools like social media to add value to their business. I recently heard some good ideas at a Social Media Breakfast Dallas panel on social media
In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
Whether it is by phone or door-to-door canvassing, there is a right way and a wrong way to do cold calling to ensure a positive outcome. I had a recent experience with a door-to-door salesperson that personified everything I do not like about the practice
It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand. We often focus on an
If your industry had an Olympics would you be a Gold, Silver or Bronze medal winner? Would you be an Olympian medalist at all? Every four years at this time of the year the world comes together to watch people with extraordinary abilities in each
Keyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner
Elayna Fernandez, known worldwide as The Positive Mom, is an award-winning storyteller, renowned digital strategist, and an avid student of pain. For over a decade, Elayna has made it her mission to help moms rewrite their stories, heal their wounds, and create joy, balance, and
We’ll be celebrating Local Search Day and Social Media day in a big way this year! I’m sure you have been reading my hints about something special happening at the Rocks Digital after-event on June 29. Well the cat’s out of the bag now! Sir
I don’t know how to make you lose those 20 pounds, but I can help your brain stay younger – and INCREASE your SALES! Recent studies have shown that our brains produce new brain cells as we are engaged in thought-provoking types of activities. I’m
Brooke Henderson is Senior Vice President of Sales at Advice Local, bringing skills and a work ethic that began as a 16-yr-old employee at her father’s business. From digging trenches – yes, literally – to building satellite systems and selling, she has focused her considerable sales
Local SEO is a practice that some organizations still habitually ignore. Why? Because of a misguided judgment that it is only valuable for small mom-and-pop style local business. However, for all intents and purposes, local SEO is very important and noteworthy for any business with
With more than 20 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek, and
What actions are you taking right now to anticipate the micro-moments of mobile users? How are you planning your campaigns around the precious seconds of time that it takes a person to decide whether they want to click on a link or remain on a
It’s hard to compete with BBQ and sweet tea on a hot summer’s day in Texas, but somehow, we manage to pull it off each year at Rocks Digital! With the conference starting in less than 11 days, attendees are planning what sessions they want
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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