Every company can use two types of powerful business videos in their marketing tool belt. Although most have heard that videos will get more attention and drive customers to your business, where do you start? Start with understanding the fundamental tools for powerful business videos.
It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster
Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire
Mobile gaming fanatics are suddenly catching rare, imaginary creatures in a world where almost nothing seems rare and it is often too real. Unless you’ve been hiding under a rock, you know that the Pokémon Go mobile virtual reality game has caused throngs of people to
Having a way for your clients to leave online reviews for your business can be a great business builder. But, it is not without potential pitfalls. And even if you don’t have a formal channel for people to leave reviews, if they reach out via
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it. The Move to Micro-Moment Marketing Google continues to increase the value
Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone (NAP) consistency critical. And search engines like Google and Bing have updated their search engines to make this information easily accessible. Instead of going to the
Time is money. You may have heard that a time or two. It may be cliché but it’s true; your time is worth something and you should remember this each time you consider joining a new networking group. None of us have extra hours in
When teaching an online program about copywriting, I received an email from one of the group’s participants. She asked, “How can I tap into my writing ability?” I said, “You awaken the copywriter within.” Let me explain . . . Every morning, I listen to
Another Rocks Digital Marketing Conference has come and gone and now we have to take all that we’ve learned and put it to use in ‘the real world’. Oh wait… you missed the conference? Let me try to (as one of our presenters so eloquently
Digital Marketing Nuggets of Wisdom Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy. The charming Elayna Fernandez was our
Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers.
Digital marketing isn’t going away! As technology changes and consumers get smarter the strategies that work to reach them will also change. All of the presentations at the 2017 Rocks Digital Marketing Conference are focused on helping SMBs, consultants, brands, and enterprise marketing teams to
SEO provides an ever-changing and sometimes mysterious landscape that can keep businesses, SEOs, and digital marketers scrambling. Between the constant algorithm updates and consumers’ changing search habits, it’s always challenging to quickly know what’s working and what’s not – and what SEO strategy to implement next.
When it comes to paid media, knowing when, where and how to spend advertising dollars can be stressful. With so many avenues available that cost from a little to a lot, implementing an approach that gets a conversion is necessary! Whether it’s PPC or CPM,
Social media management while on vacation seems a timely topic, as around Tulsa, kids are getting out of school and summer vacation is beginning! Personally, my family will be out and about most of the month of June, so I thought this would be a
Social media connects people around the world, through a post, a video, the sharing of photos and even a comment. Social media connects families and friends and connects businesses and brands to the consumers that want and need their products and services. Social media is
We don’t need to tell you that mobile is huge for any brand or business. In fact, it’s hard to find someone today who’s not using their smartphone to find what they need or want – to some degree at least. And for most of
What better way to spend Local Search Day than with some of the top local search and SEO experts out there? If you are just now joining me in this series as I spotlight all the sessions, you can learn about the keynotes here. This
Each year, conference organizers Lissa Duty and Bernadette Coleman work diligently to bring together the best and brightest to the Rocks Digital Marketing Conference in Dallas, Texas. And this year is no different: Back by popular demand, the Rocks Talks will once again ROCK on
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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