In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
Whether it is by phone or door-to-door canvassing, there is a right way and a wrong way to do cold calling to ensure a positive outcome. I had a recent experience with a door-to-door salesperson that personified everything I do not like about the practice
It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand. We often focus on an
If your industry had an Olympics would you be a Gold, Silver or Bronze medal winner? Would you be an Olympian medalist at all? Every four years at this time of the year the world comes together to watch people with extraordinary abilities in each
Keyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner
Every company can use two types of powerful business videos in their marketing tool belt. Although most have heard that videos will get more attention and drive customers to your business, where do you start? Start with understanding the fundamental tools for powerful business videos.
It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster
Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire
Mobile gaming fanatics are suddenly catching rare, imaginary creatures in a world where almost nothing seems rare and it is often too real. Unless you’ve been hiding under a rock, you know that the Pokémon Go mobile virtual reality game has caused throngs of people to
Having a way for your clients to leave online reviews for your business can be a great business builder. But, it is not without potential pitfalls. And even if you don’t have a formal channel for people to leave reviews, if they reach out via
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it. The Move to Micro-Moment Marketing Google continues to increase the value
Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone (NAP) consistency critical. And search engines like Google and Bing have updated their search engines to make this information easily accessible. Instead of going to the
Brooke Henderson is Senior Vice President of Sales at Advice Local, bringing skills and a work ethic that began as a 16-yr-old employee at her father’s business. From digging trenches – yes, literally – to building satellite systems and selling, she has focused her considerable sales
Local SEO is a practice that some organizations still habitually ignore. Why? Because of a misguided judgment that it is only valuable for small mom-and-pop style local business. However, for all intents and purposes, local SEO is very important and noteworthy for any business with
With more than 20 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek, and
What actions are you taking right now to anticipate the micro-moments of mobile users? How are you planning your campaigns around the precious seconds of time that it takes a person to decide whether they want to click on a link or remain on a
It’s hard to compete with BBQ and sweet tea on a hot summer’s day in Texas, but somehow, we manage to pull it off each year at Rocks Digital! With the conference starting in less than 11 days, attendees are planning what sessions they want
Digital marketing isn’t going away! As technology changes and consumers get smarter the strategies that work to reach them will also change. All of the presentations at the 2017 Rocks Digital Marketing Conference are focused on helping SMBs, consultants, brands, and enterprise marketing teams to
SEO provides an ever-changing and sometimes mysterious landscape that can keep businesses, SEOs, and digital marketers scrambling. Between the constant algorithm updates and consumers’ changing search habits, it’s always challenging to quickly know what’s working and what’s not – and what SEO strategy to implement next.
When it comes to paid media, knowing when, where and how to spend advertising dollars can be stressful. With so many avenues available that cost from a little to a lot, implementing an approach that gets a conversion is necessary! Whether it’s PPC or CPM,
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AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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