Marketing Tips to Achieve Success Amy Kinnaird, public speaker and founder of Uncommon Sense Marketing, presented us with some highly valuable marketing tips to achieve success and get the career you love. Start with a plan – We write business and marketing plans, but boil
How to Turn Marketing into Sales Judy Hoberman, author of Selling in A Skirt – The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender
Learn What’s Now, New and Next in Mobile Lance Bachmann is the President and CEO of 1SEO Digital Agency. By 2020, it is estimated that there will be more people with mobile phones (5.5 billion) than with electricity in their homes (5.3 billion). 90% of
Patty Farmer is a best-selling author, trainer, marketing and business growth strategist, international speaker, radio host, event producer, and social media influencer. “The modern consumer is digitally driven, socially connected, and mobile empowered.” ~ Jill Rowley Who is your end customer? You need to adapt to
Get Found By Getting your Business on Google My Business Get Found on Google Search and Maps Would you like to rank higher in search? Would you like to shorten the time-consuming location verification process for your small business? Justin Liles to the rescue! Justin
Kicking off the day at RocksDigital 2016, we have Barry Schwartz. Barry is the CEO of RustyBrick, Inc; News Editor at Search Engine Land, and the Founder of Search Engine Roundtable. Today he shared everything you need to know, from a beginner level, about SEO, covering both on
Google’s SEO Algorithm and Your Business Ahhh, the elusive “Google Page Rank” algorithm… how do you figure out the key to getting that number one spot? Beth Kahlich helped unlock the mystery with her talk that was probably most aptly subtitled – Understanding Search and
How To Make the Most of Social Media For me, it just wouldn’t be a complete Rocks Digital Conference experience without hearing from Lissa Duty and John Nosal and today’s insights from them did not disappoint! SEM, SEO, PPC, SMM – if you don’t know
Who is Your Ideal Customer? Continuing our Rocks Digital journey, Byron Ingraham gave us some tips on discovering our ideal customers. Figuring out exactly who your ideal customer is helps you focus your marketing and social media efforts. Personalities Matter You have a specific solution
We started off today with Brian Sullivan who clarified for us right off the bat that a conference (like Rocks Digital) isn’t a “small room”, an Executive Board meeting is a small room. Brian founded 2 conferences –Big Design USA and Big Design Latin America.
Heather’s been converting coffee to code since 1997—now she makes the code output cash for her customers. After almost a decade of marketing in a corporate setting, she got sick of being a corporate cog and decided to go it alone, bootstrapping a business based
Rachel Morgan is the Director of SEO at Advice Interactive in McKinney, Texas. She leads a team of SEO Analysts, providing comprehensive digital strategies and tactical SEO fulfillment for agency clients. Her background is in content, local SEO, and technical SEO. Rachel is one of
Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead
“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and
You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go
Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training. Karen has successfully used her internet marketing
The term micro content may not be familiar to you, but the concept of sharing short form text, visuals, and audio posts is becoming more and more prominent these days. With social media becoming one of the top ways marketers gain visibility and share their
At some point in our lives, we have all heard the phrase traditionally used in storytelling, “Once upon a time.” From a very young age in life, the way we learn has been through the use of stories. Stories are an embedded part of our
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