If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
So I’ll explain briefly the core motivations used to drive behavior and give examples of how to apply gamification techniques in retail, personal care and online businesses. Still reading? Or has your mind drifted off to a social platform, interactive game or phone app? Don’t
Let’s face it. If your blog posts aren’t attracting readers, you’re wasting your time. This post explains how to practice blog promotion using social media so you will have readers. “If you post a blog on your website, does it make a sound?” — Age-old
If you’ve been working in sales for at least a day, you have likely made sales mistakes. While we all know that mistakes happen, we do not like to be the reason behind them. Types of Sales Mistakes What types of sales mistakes am I talking
Like it or not, the web is made up of links—and many different link types. Links from one web page to another. Even a search engine’s results are really just a list of links to other websites. Links are the lifeblood of the internet–without links,
When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects. As Lila Freilicher explained in her article “Newsletters Can Build Your
We had a great time at the 2017 Rocks Digital Marketing Conference held in Addison, Texas to celebrate Local Search Day and Social Media Day 2017. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
If you’re in business, you alter people’s lives. And we don’t alter our lives for change, we alter our lives for progress. You can schedule posts all day long but if it’s not attractive, it’s pointless. Dean Lindsay, author of Cracking the Networking Code, The Progress
The PND (Personal Navigation Device aka GPS) market is declining – only about 4 million units in 2017 due to smartphones being able to give real-time navigation information, as well as offering users additional services. Lex ten Veen, CEO of Navads, explores this topic at Rocks
Local search marketers have strong feelings about the different trends happening and how they are affecting local search today, and how it will be presented in the future. Greg Sterling, VP of Insights at Local Search Association, explores this topic in his keynote at Rocks
We have 32 speakers and 27+ sessions happening over the next two days at the 2017 Rocks Digital Marketing Conference! Don’t you wish you could be in two places at once? Since you haven’t been able to clone yourself yet…. We have the 2nd best
Perla Sanchez is a bilingual social media strategist and consultant in Dallas, Texas. Perla is currently re-inventing herself by building her own social media business. She is proud to be a first-generation high school and college graduate, and also holds a master’s in Social Sciences.
Your marketing plan represents your business’ desire to connect with customers and build your business. Whether your business conducts B2B marketing or direct consumer marketing, your business benefits from utilizing marketing communication tools that deliver your message to potential clients and decision makers. The three
Laura Darkstar is the founder of Adminderella. She is an Administrative Strategist who lives in Dallas and loves all things tech, blogging, and watching vlogs on YouTube. On the rare occasion that she isn’t working, she is likely working on a novel-in-progress or learning to use new
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Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
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