According to Wikipedia “Social selling is the process of developing relationships as part of the sales process.” Everyone has their own definition of social selling or, in actuality, how they integrate social selling as part of the social media strategy. Social Selling in a Digital World For
Staying healthy and working is not always easy. Fun in the sun is only a dream for some stuck in the office with not even a window in sight. The office tan can be quite a bright white fright for people at the beaches and
Beth Kahlich, SEO Educator, Panelist on Rocks Marketing Q&A Panel Beth Kahlich is president of the Dallas Search Engine Academy and on the executive board of the internationally-recognized Search Engine Academy SEO certification courses. Beth is also a board member of the Dallas/Fort Worth Search Engine
In the previous post on LinkedIn, I shared examples of how to send a LinkedIn connection request the right way. Today, we are going to discuss how to accept invitations and how to follow up with LinkedIn connections. LinkedIn is a powerful platform that, if
Bernadette Coleman to on Local SEO Bernadette is the CEO of Advice Interactive Group, an award-winning Inc 500 digital marketing agency and is also known as the Queen of Local SEO. Bernadette is passionate about all things digital, including content, search, social and local. Her
Jared Carrizales to speak on the Geek Chat Panel Jared Carrizales is the founder of Heroic Search, a search marketing company based in the Deep Ellum neighborhood of Dallas. At Heroic Search, Jared spearheads national and international campaigns that are predominately in the B2B world. These campaigns include content marketing, SEO,
When it comes to SEO, there are two basic types: local SEO and national SEO. While both types can be important and beneficial, it is important to understand the difference between the two. As the name implies, local SEO is about situating your business, at least
The weather in Texas can never make up its mind with one day being sunny and 90 and the next 60 and pouring buckets of rain. Use the storms that occur in your personal life and your business to motivate you to get more things done.
Have you really looked at your content marketing strategy lately? Are you writing informative blog posts, white papers and case studies about your products or services? Are you sending out regular social media updates about the benefits and features of your company? Have you done everything
Summer is here which means it’s vacation time. Some folks travel for business year-round and you may be traveling to a great marketing conference! (You ARE planning to attend Rocks Digital, right?) Being prepared is essential for many business people so they can work while
Each year I get the privilege of planning one of the largest digital marketing conferences in Texas! I am going to be honest and share with you that it is not easy. Pulling together a spectacular Social Media Day celebration that WOWs the attendees and
In sales, it’s all about doing what you know each and every day. Rome wasn’t built in a day and your sales quota won’t grow that quickly either. Whether you are a veteran climber in the sales field or a newbie traveler, the same steps
You’ve heard how critical a good call to action is for your website. But did you realize that every page and every main section should have what is in essence a call to action? That’s right. The Home Page, the Product and Services Pages, and even the About
Social media and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? Does social media have
In today’s society we’re addicted to escapism. Like any addiction, if we don’t stop it’s going to kill us! That’s because the blistering pace of society has instilled us with the need to get away from it all. We opt for a few drinks after work,
I woke up in the middle of the night, heart pounding and in a cold sweat. I was worrying about getting ready for Halloween, and frantic about finishing up this week’s Rocks Digital post. My dreaming brain had monster-mashed the two worries, and created this
Social media changes fast. Remember MySpace from the social media Stone Age? Once you mastered the ins and outs of Facebook, LinkedIn, and Twitter, then Instagram and Snapchat come along. To stay grounded amidst the constant change, I like to take refuge in some classic
Where does improving your advertising, sales and marketing results rank on your company’s “bucket list” items? If having a marketing focus is not one of your top priorities, then you’re putting the business at risk! “I don’t have the money to invest in marketing right
– As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. However, understanding your ideal client involves more than knowing their demographics or even their lifestyle information. You must know how aware they are of your
We all have them. Sure, we use a domain name for our website. But, most likely, you own more than one. You might even own more than a few–or even hundreds of domain names you aren’t using right now. Essentially, domain names are virtual real
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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