Before we dive right into the best way to send a LinkedIn connection request, you need to know this—please do not go out and invite anyone into your network until you have filled out a good portion of your LinkedIn® Profile. The reason? You can
So what does kryptonite have to do with self-defeating business strategies? After all, you are a SUPER amazing businessperson, network a ton and people seem to love you. You offer great products and services and you consider yourself a SUPER entrepreneur. We all have at
A well-optimized website is about so much more than search engine optimization (SEO), which is having the right keywords on your web page; it’s about having a design that is user friendly and loads quickly. While keywords and content are certainly important, your entire site needs
BIA/Kelsey’s Celine Matthiessen to Moderate Women Leading in Local Session Celine Matthiessen is the VP of Analytics and Insights for BIA/Kelsey where she performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing
Natalie Gould Shares on Content Development and Creation Natalie Gould manages the content team at Advice Interactive Group. She has been immersed in the content industry for the last eight years, and her experience ranges from newspaper writing to magazine editing, social media management and content
Rachel Morgan Shares Actionable Link Building Strategies Rachel Morgan is the Sr. SEO Manager at Advice Interactive Group where she has been since August of 2012. In this role, she oversees the day to day SEO fulfillment for agency accounts, including national brands and small home services businesses.
Join us on June 30th for the annual Mashable’s Social Media Day celebratory tweetup. As in prior years, this celebration is open to the public to attend at no charge. Invite your friends, colleagues or anyone else that would like to join in the fun.
Chris Silver Smith on Repairing and Safeguarding Your Brand Online Chris Silver Smith is founder and CEO of Argent Media, a local search marketing agency. He has an extensive background in search engine optimization, online marketing, and online reputation management. In the past, Chris has
When you are managing a WordPress website, whether it is yours or someone else’s, there is always a certain amount of “can I trust this plugin?” hesitancy that you have before hitting the install button. Did you think you were alone in experiencing this emotion? The
I’ve talked about the importance of backing up your data in previous posts, but wanted to talk a little more about being prepared for disasters, small scale (house fire, burst pipes, server failure) and large scale (earthquakes, tornadoes, etc.). Having a Disaster Plan can make
Rocks Digital is getting close and the anticipation is building! To bring that anticipation even higher, I am extremely excited to announce that Martin Shervington, Community Manager for “Plus Your Life” and Plus your Business” will be a keynote speaker at the Rocks Digital Marketing Conference
Would you like to a superhero like Batman or Ironman? What about being a content marketing superhero? If so, you will need a well-stocked tool belt. No matter the situation, Batman had the right tool in his Bat Belt and when Tony Stark suited up as
Do you consider your website’s homepage an engaging window into your business? Or is it more of a joke? “Hey kids! What’s the deal with homework? You’re not workin’ on your home!” — Jerome Allen Seinfeld Think of your company’s website as a stand-up comedy
You’ve tried every trick in the book, you’ve done your homework, and you stuck to the plan. But your once growing business is still stagnating. Don’t panic! Many developing companies go through this stage, probably more than once. Take a deep breath and rethink your
Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you
Entrepreneurs and business owners hear all the time that we should be automating things in our business. And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels
If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
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Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal
AI website builders have made it easier than ever to get a site up and running. With just a few prompts you can skip the
WordPress has made starting a website accessible to almost anyone. While that simplicity is appealing, experienced WordPress developers understand that behind-the-scenes decisions can affect speed,
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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