As you probably have heard by now, Google will be changing the algorithms for mobile sites starting April 21st. If you haven’t heard about it yet, you need to know, as it will have a huge effect on your site’s rankings. However, in the meantime,
Did you know Instagram (IG) is the fastest growing social media app with over 300 million monthly active users? There’s more engagement on Instagram than on any other social media platform. If you haven’t done it already, now is time to build your brand presence on
It used to be that when you designed a website, all you had to worry about was how it would look on someone’s computer screen. Nowadays, however, more and more people are choosing to view sites on their mobile phones and tablets, and what works
Whether it is in our business life or our personal life, the majority of us tend to focus on the future and worry about what may, or may not, happen. While this is a natural manner of thinking, if we allow it to consume our
There was a time when the whole family gathered together in the parlor to listen to the radio. Before television, people stayed home and listened to the Milton Berle Show, Red Ryder and the Mercury Theatre. During the 1930’s, 40’s and 50’s it was the
Your social media profile image and cover art are important for engaging well with your audience. They need to be branded to match your website, include quality images and if you include any text, make sure the font is crisp and easily readable. The following
Are you using video marketing as part of your digital strategy? When it comes to attracting new clients, business owners are bombarded by marketers with services that promise to attract a flood of new clients. The reality is that when it comes to attracting clients,
Do you think about what would happen if you lost all your files? You must backup your data and often. We’ll explore why and how in this post. I know and work with some incredibly tech-savvy people who, in the past couple of months, several
Jeff Klein, Founder of Speaker Co-op to Emcee Business Development Track Jeff Klein has received rave reviews speaking to trade associations, sales organizations, national conventions and business groups. Following a successful career in Movie & TV Production, Advertising, and Marketing, Jeff has been a sought
Personal brands are not just for actors, authors and speakers. With the constant access to information and the ability to easily post your life online, everyone should consider their personal brand. It’s important to think about how you look online to prospective employers, customers and
I love to read. I love a good love story, an action thriller, personal growth books, books on fashion, autobiographies, history and the list goes on, but my all-time favorite is reading business development books. I love a book that makes me think and, specifically,
Wrapping up #SEJSummit Dallas with the last session of the day was the AMA “Ask Me Anything” Panelists. Bernadette Coleman, CEO of Advice Interactive Group Warren Lee, VP of Marketing at Nationstar Mortgage Tony Wright, CEO of Wright/MC Steve Floyd, CEO & Founder of AXZM
Marketers love using Google AdWords because it can be highly effective. But it can be costly, depending on the industry and keywords used. There’s another tool in your marketing toolbox that might drive better results with your marketing dollars. I’m talking about YouTube advertising. Combining the
Calendars are again filling up with invitations to network now that summer is past. Do you make an effort to prepare for your networking events, or dash out the door at the last minute? A little preparation goes a long way toward a better meeting
Before I get to social media branding, let’s play “Best Case Scenario” for a minute: Person A recommends your business to a friend of theirs — Person B — who needs what you’re selling. So Person B does what most of us in today’s day
As digital marketers, we are all so busy working for our clients and sizing up how they are doing online that we don’t take the time to see how we are doing. Today, I’d like to talk about your website. That’s right! Your website probably
When you hear news about social media today, you’re hearing about video. Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest
Recently, I experienced a customer satisfaction “test” in a way. A few weeks ago, an email with the subject line “Book editing quote” landed in my Inbox. The sender desired a bid to edit her boyfriend’s book. Naturally, such an email generates one of two
Although some physical businesses struggle against virtual competitors, event marketing experts see rich rewards from the virtual world, using tools like social media to add value to their business. I recently heard some good ideas at a Social Media Breakfast Dallas panel on social media
In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
When most businesses plan their content strategy, resource page content writing is either an afterthought or is left out entirely. However, resource pages can actually
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