Have you thought about how you can use social media to boost SEO? If you want an effective digital strategy, it is important to include SEO (Search Engine Optimization) and social media into that strategy. So today, we are going to talk about three ways
can be rewarding but also time-intensive, so the more internal resources a company can utilize, the better. This is why businesses should consider using employee advocacy to increase brand influence and social media reach. Employee Advocacy Rewards and Risks In my previous article, Customer Advocacy for Increased Social Media Influence, I
It’s common knowledge that SEO is vital for high Google rankings, so keep that in mind as you weigh whether or not to use influencer marketing to score an SEO and rankings boost. It is also important to note that there’s constant change in Google’s
In the business world, information is considered useful only if it is easily accessible, secure, and regularly used in the workflow of the company. You can probably see where wanting the best cloud storage solution is going to be important! Taking into account the fact
Double-whammy time – it’s the end of the month and the end of the year! What better way to head into the new year than by reviewing December’s helpful, info-packed posts? Here’s a ROCKING December Wrap-Up This roundup features a summary of each offering with a
We all know about the vast majority of marketing tools that are on the market. Marketing automation programs like HubSpot and MailChimp have become game-changers, but most of the questions we get tend to be related to automation, so hopefully this post will shed some
Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other people’s perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!
Everyone knows how important it is to keep up-to-date in our modern and innovative times, and you may already have some of these best apps to assist you. We love being on our phones, and it’s hard to find anyone who doesn’t use gadgets or different
MILESTONE ALERT: This content piece on digital marketing skills is my 30th post for Rocks Digital! Thanks to the entire RD team and the readers for giving me this forum to share my “wisdom” with my fellow marketers. I just took a good look at
of companies across the world, and marketers are hungry for B2B blog marketing tips. According to a study conducted by Content Marketing Institute (CMI), blogs are the 3rd-most popular content marketing strategy, just behind social media marketing and articles. First, let’s see a generic definition
, and millions of sites are currently running on the WordPress platform. There’s a plethora of benefits in having a WordPress website. However, in this article we are going to talk about updating your WordPress site so you can keep enjoying the benefits of WordPress
If you’ve ever looked at another entrepreneur’s social media feed and wondered how they manage to get it all done, the answer might surprise you. If you’ve ever wondered how to systemize social media, I’ll tell you now – it’s all about good systems. How
Getting your website to perform in local search is essential for businesses looking to grab customers’ attention. With the support of a top local SEO service you can fine-tune your online presence and attract regional audiences. There’s a lot you can do to give your
The race for top search placements is more competitive than ever. As always, the best SEO service providers are looking for an edge to help business clients maximize visibility. But before implementing complex SEO strategies, make sure your digital marketing agency is taking advantage of
2024 is set to be another big year in the digital marketing space and as always, our top tips and actionable insights can help you stay ahead of the curve. Whether you’re looking to improve your website’s performance, boost your SEO rankings or enhance your
There are very few strategies that can improve a business’ results more than effective conversion rate optimization services. From building brand recognition to making more sales, optimizing conversions lets you achieve more with your existing user base. If you run any kind of online business,
For a business website to maintain a competitive edge, everything from its traffic sources to the conversion rate must be firing on all cylinders. Undoubtedly, website conversion tracking and optimization services are the difference-makers in this process, helping drive performance with deep insights. However, if
Is your business targeting customers with Bing Advertising services? According to a forecast by the market research company eMarketer, the 2023 U.S. search ad revenue share for Bing (now renamed Microsoft Advertising) will reach 4.8%. While that amounts to significant annual revenue, it suggests that
Whether you’re a new startup or an industry leader, paid advertising is a vital strategic tool to attract and secure new customers. And naturally, given the search giant’s dominant market position, any paid advertising strategy will need to leverage Google PPC services. So for those
Is your business website capturing visitor interest and converting sales? As a provider of high-quality website design and development services, we regularly identify businesses that have been let down by design errors or usability issues. If you need some insight into the must-have features of
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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