We’ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to Lance Bachmann in his 2016 Rocks Talk. Yikes! Your business needs a
If you’re a business owner, you likely already have an online community whether it’s your blog, a Facebook group or an active Twitter account. Community management is one of the most challenging roles you can have. Your success relies on quick decisions, driven by your
Does social media have more potential to build our self-esteem or to tear it down? Do you use it to set your goals and reach your goals? Or are you discouraged by what you see from others? Selfie-made Superstars We are all tired of selfie
Yep, it’s Lissa Duty coming to you live from the 2016 Big Design Conference. This is the fourth year I have been lucky enough to present at Big D (and plan the SEO and Social Marketing track). If you haven’t attended this conference before you
Marketers love using Google AdWords because it can be highly effective. But it can be costly, depending on the industry and keywords used. There’s another tool in your marketing toolbox that might drive better results with your marketing dollars. I’m talking about YouTube advertising. Combining the
Calendars are again filling up with invitations to network now that summer is past. Do you make an effort to prepare for your networking events, or dash out the door at the last minute? A little preparation goes a long way toward a better meeting
Before I get to social media branding, let’s play “Best Case Scenario” for a minute: Person A recommends your business to a friend of theirs — Person B — who needs what you’re selling. So Person B does what most of us in today’s day
As digital marketers, we are all so busy working for our clients and sizing up how they are doing online that we don’t take the time to see how we are doing. Today, I’d like to talk about your website. That’s right! Your website probably
When you hear news about social media today, you’re hearing about video. Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest
Recently, I experienced a customer satisfaction “test” in a way. A few weeks ago, an email with the subject line “Book editing quote” landed in my Inbox. The sender desired a bid to edit her boyfriend’s book. Naturally, such an email generates one of two
Although some physical businesses struggle against virtual competitors, event marketing experts see rich rewards from the virtual world, using tools like social media to add value to their business. I recently heard some good ideas at a Social Media Breakfast Dallas panel on social media
In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
Steve Kuntz is the Senior Application Developer at Zale Corporation. He is also the co-organizer of the Dallas SEO/SEM Meetup Group which has been a powerful local resource for current information on Interactive and Internet Marketing since 2008 and boasts over 1400 members. Steve has been
Ruthie Guten, WordPress Designer, to Live Tweet Ruthie Guten is a Partner at Gushin Designs where she specializes in creating WordPress sites and customized graphics. She is a self-professed WordPress geek, but her background is as a certified health coach and a civil engineer. All
Aida Rojas, Digital Storyteller, to Live Tweet Aida Rojas is a Bilingual (Spanish) Content Marketing Strategist and Digital Storyteller who empowers individuals and small businesses to magnify their digital footprint online. Aida started in Online Marketing in 2005 and has loved every step of her
Sue Kochem, Panelist on Women Leading in Local Sue Kochem is current manager of Marketing Communications at Dex Media. She is an accomplished Marketing Manager with nearly two decades of experience in strategic and tactical marketing, branding, analysis and market planning. Expertise includes defining, leading and creating
Cindy Miller, Panelist on Women Leading in Local Cindy Miller, VP of Business Development at MetrixLab, has over 30 years’ experience leveraging marketing research tools and techniques to uncover consumer insights that help companies grow. Cindy is a seasoned marketing researcher with specialties in retail,
Big announcements about the 2015 Rocks Digital Marketing Conference, plus a one-day ticket offer! This is your special invitation to join us with a one or two-day ticket. If you have already registered, please continue to read for the agenda highlights. This year’s conference is on
**Editor’s Note: This story was written in good fun. There was no actual interview that took place with Donald Trump. Just as stories on the Onion and other sites publish, this was just for laughs. The goal of the writer was educate business owners about bad
You could probably fill a small office building with all of the books available on improving sales communication. While it may be a topic that has gotten a lot of press, I can assure you that when it comes to sales professionals, there’s still a
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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