Since its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search – and the main priority for any local business listing management strategy – Bing
In today’s digital marketing world attention is a scarce resource. With so many distractions, attracting readers to a business’ blog requires a blend of quality SEO-focused content writing and content marketing. Fortunately, many of your competitors are likely to be lacking in one of these
As most digital marketers will now recognize, expertise, authoritativeness and trustworthiness (EAT) have gradually become the foundation of effective content marketing. With content marketing services powered by EAT, every piece of content can satisfy Google’s needs and still deliver strongly for readers. But while many
As consumers increasingly turn to search engines before making buying decisions, SEO has become more important than ever. The SEO services you use inevitably influence how much organic traffic you get, where your business gets discovered and, in some cases, whether or not Google penalizes
One important plugin to have on your website is the WordPress Yoast SEO Plugin. This plugin will help you to easily SEO-optimize the content you are publishing for posts and pages. It also has settings included to select the title, description and image that appears
As 2022 comes to an end, we’ve compiled our most popular blog posts of the year. From SEO and the Google Business Profile to email newsletters and online reputation management, we covered a lot of ground this year. Take a look at our most visited
June 30th, 2022 saw the return of the Rocks Digital Marketing Conference and an action-packed day of expert speakers and engaging presentations. With last year’s event taking place online, this year was a chance to get together in-person with some of the best and brightest
We had a great time at the 2022 Rocks Digital Marketing Conference held in Addison, Texas as we celebrated our 10-year anniversary. Whether you attended or couldn’t make it this year, access our conference recap to check out the photos captured by our photographer, Scott
Branding and digital marketing strategist Lissa Duty is managing partner of Rocks Digital Marketing, a full-service digital marketing agency helping businesses rank in the top of search results through web development, content writing, local SEO, GBP optimizations and more. Lissa founded and organizes the Rocks
What’s better than one closing keynote? How about 7! The final presentation of the 2022 Rocks Digital Marketing Conference will be the Keynote Marketing Showcase. This fun and fast-paced session will include 7 speakers giving brief 5-minute presentations on one digital marketing strategy that has
Tarsha Hearns is an experienced professional with over 20 years of marketing and entrepreneurial expertise. Affectionately known as The Marketing Lady, she has assisted hundreds of entrepreneurs scale their businesses. Tarsha is an engaged member of the local business community and has received numerous awards
For the past 20 years, James Loomstein has been on a mission to make marketing more respected inside organizations and recognized as the growth driver of business. Currently, James is the Managing Partner of Rogue Marketing, working with VC firms and growth-oriented companies to bring
Join us on June 30th for the annual Mashable’s Social Media Day celebratory tweetup. As in prior years, this celebration is open to the public to attend at no charge. Invite your friends, colleagues or anyone else that would like to join in the fun.
Chris Silver Smith on Repairing and Safeguarding Your Brand Online Chris Silver Smith is founder and CEO of Argent Media, a local search marketing agency. He has an extensive background in search engine optimization, online marketing, and online reputation management. In the past, Chris has
When you are managing a WordPress website, whether it is yours or someone else’s, there is always a certain amount of “can I trust this plugin?” hesitancy that you have before hitting the install button. Did you think you were alone in experiencing this emotion? The
I’ve talked about the importance of backing up your data in previous posts, but wanted to talk a little more about being prepared for disasters, small scale (house fire, burst pipes, server failure) and large scale (earthquakes, tornadoes, etc.). Having a Disaster Plan can make
Rocks Digital is getting close and the anticipation is building! To bring that anticipation even higher, I am extremely excited to announce that Martin Shervington, Community Manager for “Plus Your Life” and Plus your Business” will be a keynote speaker at the Rocks Digital Marketing Conference
Would you like to a superhero like Batman or Ironman? What about being a content marketing superhero? If so, you will need a well-stocked tool belt. No matter the situation, Batman had the right tool in his Bat Belt and when Tony Stark suited up as
Martin Shervington, Google Plus Expert is Coming to Texas Martin Shervington is a marketing Psychologist as well as a consultant, speaker, trainer and coach on all things Google+. As the community manager for both “Plus Your Life” and “”, his role is to support individuals
When you’re promoting your business online, absolutely every decision you make matters. You’ll want to make sure you choose your domain name carefully; read on to learn how to choose a domain name for your business. 5 Tips on How to Choose a Domain Name The domain
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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