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Marketing Automation Assembly Line

Marketing Automation on a Budget: 10 Tools You Need to Try

In recent years marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers. Aside from this they also help you get more done, in less time – what’s

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Homepage Icons

Now, Take My Homepage….Please!

Do you consider your website’s homepage an engaging window into your business? Or is it more of a joke? “Hey kids! What’s the deal with homework? You’re not workin’ on your home!” — Jerome Allen Seinfeld Think of your company’s website as a stand-up comedy

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Business Growth Metaphor

Has Your Business Flat-Lined? Revitalizing Business Growth

You’ve tried every trick in the book, you’ve done your homework, and you stuck to the plan. But your once growing business is still stagnating. Don’t panic! Many developing companies go through this stage, probably more than once. Take a deep breath and rethink your

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Design Secrets of Mobile Ordering Apps

Tried & Tested: Design Secrets of Mobile Ordering Apps

Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you

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Artificial Intelligence: Did a Blog Bot Write This Post?

Artificial Intelligence: Did a Blog Bot Write This Post?

Entrepreneurs and business owners hear all the time that we should be automating things in our business.  And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels

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What's the Magic Word Count for Blog Posts?

What’s the Magic Word Count for Blog Posts?

If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,

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Mobile Web: AMP Up Your Website

Mobile Web: Is It Time to AMP Up Your Website?

Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages.  Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.

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Are You Thinking About Your Prospect's WIFM?

Are You Thinking About Your Prospect’s WIFM?

Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad

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Presidential campaign lessons.

Presidential Campaign Lessons: The Business Takeaways

Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons

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Winning Business Tips That Cross the Finish Line

10 Winning Business Tips to Build a Strong Foundation

The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is

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Trying to Be Healthy While You Work

Playing Cat and Mouse: How to Be Healthy While You Work

Are you playing the relentless game of cat and mouse chasing the newest health trend? The current trend is whether to sit or to stand while working, which is being pondered by medical and working professionals alike. So which is better for your health and your wallet; walking

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Instagram Strategy and how to tips

5 Must Do and How To Instagram Tips

Did you know Instagram (IG) is the fastest growing social media app with over 300 million monthly active users? There’s more engagement on Instagram than on any other social media platform. If you haven’t done it already, now is time to build your brand presence on

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Google's Mobile Friendly Test

Does Your Website Pass Google’s Mobile-Friendly Test?

It used to be that when you designed a website, all you had to worry about was how it would look on someone’s computer screen. Nowadays, however, more and more people are choosing to view sites on their mobile phones and tablets, and what works

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The secret to success

The Secret to Success In Life and Business

Whether it is in our business life or our personal life, the majority of us tend to focus on the future and worry about what may, or may not, happen. While this is a natural manner of thinking, if we allow it to consume our

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Podcasting in the Golden Age.

Are We Entering the Golden Age of Podcasting?

There was a time when the whole family gathered together in the parlor to listen to the radio. Before television, people stayed home and listened to the Milton Berle Show, Red Ryder and the Mercury Theatre. During the 1930’s, 40’s and 50’s it was the

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Social Media Cover Art Images Sizes 2015

Social Media Profile and Cover Image Sizes

Your social media profile image and cover art are important for engaging well with your audience. They need to be branded to match your website, include quality images and if you include any text, make sure the font is crisp and easily readable. The following

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