In recent years marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers. Aside from this they also help you get more done, in less time – what’s
Do you consider your website’s homepage an engaging window into your business? Or is it more of a joke? “Hey kids! What’s the deal with homework? You’re not workin’ on your home!” — Jerome Allen Seinfeld Think of your company’s website as a stand-up comedy
You’ve tried every trick in the book, you’ve done your homework, and you stuck to the plan. But your once growing business is still stagnating. Don’t panic! Many developing companies go through this stage, probably more than once. Take a deep breath and rethink your
Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you
Entrepreneurs and business owners hear all the time that we should be automating things in our business. And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels
If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
Addison’s Mayor and presenting the Social Media Day Proclamation to Lissa Duty Mayor of Addison, Todd Meier, declared June 30 “Social Media Day.” He read the Uber Official Proclamation this morning at the opening of Day 2 of DFW Rocks Social Media 2014. Stay tuned for
Shelly Kramer, keynote speaker, presented “Social Media or Content Strategy? Not What you need. Not By a Long Shot” at #DFWRocks2014. A few highlights of her presentation are listed below. Your Brand is the Relationships You Create With Customers – Not Social Media or Content Strategy Your brand
Who says you can’t multitask while listening to the keynote speaker of day 1 of this conference? The Quicken Loans National vs. Shelly Kramer: Who will win?? #busted
Shelly Kramer and Her Facebook Insights Ok ok ok, here’s the REAL reason no one is interacting with our social media posts: 4.75 billion pieces of content shared on Facebook Shelly Kramer did the math for you: “3,298,611 pieces of shared content per minute on
Lissa Duty and John Nosal, keynote speakers, presented “LinkedIn: Your Professional Network to Create Connection and Opportunity” at #DFWRocks2014. A few of the highlights of their presentation are listed below. Using LinkedIn to Create Connections Don’t just use the generic “I want to connect with you” message
Steve Kuntz passed out gold medals in his “Maximizing Your Online Productivity” talk. I presume this medal holds special powers that will help me be a productivity master when I wear it.
Sandra Dee Robinson, keynote speaker, presented “Realize the Worth in Your Powerful Personal Presence On Camera, and Off!” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Five Tips to Create a Powerful Personal Presence on Camera Show Your Passion Share Your Story
Mason Pelt, keynote speaker presented “Facebook Marketing” at #DFWRocks2014. A few of the highlights of his presentation are listed below. Facebook Marketing and Facebook Ads “No Tengo Common Sense” – had posted an ad to talk about a story where a girl was discriminated against at a
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