Start Evaluating Your Business’ Online Presence Today Have you evaluated your business’ online presence lately, or ever? Your business’ online presence includes your website, social media accounts, local SEO, your Google Business Profile (GBP) and your online reputation. Evaluating each of these items may feel
When was the last time you assessed your business’ website? Looking more closely at website design and development, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for
The last time you were here we shared why it’s important for every local business to have a Google Business Profile. As a refresher, we reported data on optimizing a client’s Google Business Profile (formerly known as Google My Business) and the results achieved from
For a local business in 2022, the Google Business Profile and optimization must be a key part of your game plan. The volume of targeted traffic available to a business means that the creation, claiming and optimization of a Google Business Profile (formerly Google My
How can you get started creating a content marketing strategy to maximize your marketing campaign? Content marketing is a vital digital asset that provides several growth opportunities for your business. It helps you build awareness for your brand, build your online reputation and improve your
Driving more web traffic to your blog or landing page can result in more conversions, sales and a higher Google ranking. But how can you drive more organic traffic with the stiff competition? The best way is to improve or augment your SEO strategy. If
Are you wondering how a geofencing marketing strategy can help you increase leads and sales? Do you want to know why geofencing marketing is perfect for your local business? Why Your Local Business Needs a Geofencing Strategy There are various grounds for using geofencing marketing
Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI. When you use
We had a great time at the 2019 Rocks Digital Marketing Conference held in Plano, Texas to celebrate Local Search Day and Social Media Day 2019. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
I have been doing marketing for 20 years but at the heart of it, for me, it has been about people. Do people have problems today? Of course, they do. The question businesses should ask is “How can I have a better relationship with the
Local Search Day Expert Panel With Cindi Aldrich, Kevin Clark and Chaz Edward – Rocks Digital 2018 It’s a conference tradition for Bernadette Coleman, the #QueenofLocalSEO to moderate the Local Search Day panel each year. Just like every other year she comes up with just
David Szetela is the owner and CEO of FMB Media and shares his knowledge of PPC in this evolving digital age. Pay-Per-Click Definitions To Know In the past, Google made suggestions for PPC that were based solely on what keywords were used in the ad
Shelly Kramer and Her Facebook Insights Ok ok ok, here’s the REAL reason no one is interacting with our social media posts: 4.75 billion pieces of content shared on Facebook Shelly Kramer did the math for you: “3,298,611 pieces of shared content per minute on
Lissa Duty and John Nosal, keynote speakers, presented “LinkedIn: Your Professional Network to Create Connection and Opportunity” at #DFWRocks2014. A few of the highlights of their presentation are listed below. Using LinkedIn to Create Connections Don’t just use the generic “I want to connect with you” message
Steve Kuntz passed out gold medals in his “Maximizing Your Online Productivity” talk. I presume this medal holds special powers that will help me be a productivity master when I wear it.
Sandra Dee Robinson, keynote speaker, presented “Realize the Worth in Your Powerful Personal Presence On Camera, and Off!” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Five Tips to Create a Powerful Personal Presence on Camera Show Your Passion Share Your Story
Mason Pelt, keynote speaker presented “Facebook Marketing” at #DFWRocks2014. A few of the highlights of his presentation are listed below. Facebook Marketing and Facebook Ads “No Tengo Common Sense” – had posted an ad to talk about a story where a girl was discriminated against at a
Show your PASSION – Oprah is the Queen of passion, in case you wondered. Share your STORY – even the tough stuff. Train your BODY – make sure your body is working for you and not against you [see below for Sandra’s “praise Jesus
Melissa Cowser, keynote speaker, presented “Using Instagram to Promote Your Business” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Instagram for Business Before you start using Instagram you need to do some research on your market. Test it out with a personal account
We all learned a very valuable lesson today thanks to the lovely Sandra Dee Robinson: Vodka shots are not a good idea before you go on camera for the first time @Sandra_Robinson tells us #DFWRocks2014 — Natalie K. Gould (@nataliekgould) June 29, 2014
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