Many consider sales meetings to be a necessary evil or a box to check off each week from their “to-do” list. The truth is, there are many reasons why sales meetings are valuable. They can serve as a way to share information, and allow you to
You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may come a point when you’ll want to consider rebranding, to reflect the new identity of the company as it is now. Sometimes a corporate merger or new
Hot on the heels of business to customer mobile marketing is the advent of business to business mobile marketing. However, B2B mobile marketers need to fully embrace mobile marketing or they’re going to get left behind. Mobile marketing is quickly overtaking traditional marketing in a
You’ve heard how critical a good call to action is for your website. But did you realize that every page and every main section should have what is in essence a call to action? That’s right. The Home Page, the Product and Services Pages, and even the About
Social media and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? Does social media have
In today’s society we’re addicted to escapism. Like any addiction, if we don’t stop it’s going to kill us! That’s because the blistering pace of society has instilled us with the need to get away from it all. We opt for a few drinks after work,
I woke up in the middle of the night, heart pounding and in a cold sweat. I was worrying about getting ready for Halloween, and frantic about finishing up this week’s Rocks Digital post. My dreaming brain had monster-mashed the two worries, and created this
Social media changes fast. Remember MySpace from the social media Stone Age? Once you mastered the ins and outs of Facebook, LinkedIn, and Twitter, then Instagram and Snapchat come along. To stay grounded amidst the constant change, I like to take refuge in some classic
Where does improving your advertising, sales and marketing results rank on your company’s “bucket list” items? If having a marketing focus is not one of your top priorities, then you’re putting the business at risk! “I don’t have the money to invest in marketing right
– As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. However, understanding your ideal client involves more than knowing their demographics or even their lifestyle information. You must know how aware they are of your
We all have them. Sure, we use a domain name for our website. But, most likely, you own more than one. You might even own more than a few–or even hundreds of domain names you aren’t using right now. Essentially, domain names are virtual real
Have you noticed the buzz about influencer marketing? Influencer marketing uses online influencers to create word of mouth to promote a brand or product. First, let’s discuss reasons for the rise in influencer marketing. Then I’ll address micro influencers specifically. Increase in the use of
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated= with various parts or aspects linked or coordinated) Ample % of marketing success integrates
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming, whether you like it or not. Self-driving cars are a example of
The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session. You used to open your phone, open an app, add things to your cart, and complete the purchase. Now you just say
The Opening Keynote Panel was presented at the 2019 Rocks Digital Marketing Conference with moderator Giovanni Galluci and panelists Heather Nichols, Nicole Wight, and Cameron Gawley. Here are the takeaways from this session. Our day began with a panel discussion regarding Facebook. Giovanni noted that
You Got the Opt-In – Now What was presented at the 2019 Rocks Digital Marketing Conference by Patty Farmer. Here are the takeaways from her session. Imagine if all of your connections on all of your social platforms were on your email list? Your email
0 to 50,000 Organic Users Per Month was presented at the 2019 Rocks Digital Marketing Conference by Jason Hennessey. Here are the takeaways from his session. Jason is the CEO at Hennessey Consulting, known for reverse engineering the Google Algorithm. He talked to us about
15 miles away. That’s the furthest people want to go when they’re looking for a local resource. So how can we dominate local search? We invited several experts to discuss winning tips on local search: • Jerry Campbell, Brand Strategies at 7-Eleven (JC) • David
10 Blue Links, All Below the Fold was presented at the 2019 Rocks Digital Marketing Conference by Ryan Jones. Here are the takeaways from his session. Search results are changing. It used to be 10 blue links to websites per page. And it’s not just
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Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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