Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be
Most ecommerce websites have been struggling to drive customers to their sites. Consider it a must-do to evaluate and understand how to boost ecommerce website performance. While setting up an ecommerce site is fairly easy, getting customers into it is never as easy as just
Mobile marketing is flourishing like never before. The innovative methods available make it effortless for marketers to offer exceptional services to users. Mobile allows marketers to reach clients in real time by establishing a connection that is very much personal. Mobile Marketing by the
What do you do when the customer says they can’t afford it? If they say they have no money and can’t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing
Before we look at the components involved when you write a creative brief, let’s take stock of where we are, marketing-wise. Thanks to amazing technology and intelligent software, it’s easy to track the results of our marketing campaigns. So when we set goals for our
Social media is undoubtedly one of the best platforms available to promote yourself or your brand, so staying current with social media tips is a must. In this era of technological advancement, we tend to stick to our mobile phones almost all the time. Nearly
Our mobile devices are uniquely personal because we check them hundreds of times a day, and in 2018, it seems natural to be well-connected to everything online. Just why a business would need a mobile marketing strategy might be obvious! But in case you wonder,
Search engine optimization, or SEO, provides an opportunity for your business to earn exposure through search engines and improve e-commerce prospects through drawing leads. For most businesses today, some form of SEO is increasingly required by the digital economy, and that means a need for
When you optimize a Call-to-Action (CTA) button, you leverage a remarkable way to increase clicks, email opt-ins, and conversations and sales, to name but a few benefits. But have you checked your CTAs lately? You just might need a tune-up! These tiny buttons are essential
In these days of the internet and fast lives, when people buy a book and ask are there pictures in here?, it’s clear that visual content marketing is becoming more and more important. From photos you see in your Facebook or Twitter feed, images in
The “lean startup” is a trend in the business world that’s growing rapidly. Lean startup methods encompass a way of doing business that focuses on gaining customer feedback in real-time, allowing businesses to make more informed and successful decisions. Lean Startup Methods vs. Old School
Our shortest month is long on info, at least here at Rocks Digital! We’ve brought together Feb’s fabulous posts on a single page for easy access. Read an article’s synopsis and hit the link to reach the full piece. Here’s February’s Sweet Treats From using
Nicki Patel oversees day-to-day operations at SMPR and has been with the company since 2009, during which time she has been honing her skills in public relations, digital marketing, influencer relations and experiential marketing. Overseeing all client work for SMPR, Nicki works with each client
Writer’s block may affect a lot of us, especially when writing is what wins us our bread-and-butter. But what about when you just can’t write? In other words, what do you do when you have the infamous writer’s block? Writer’s Block Can Stem from Being
Dennis Dayman has more than 25 years of experience combating spam, managing security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. He’s been appointed by U.S. Department of Homeland Security Secretary Nielsen to the Data Privacy and Integrity Advisory Committee.
So you’ve done the legwork, literally taking those many steps to start your business – that’s great! And by now you may have discovered that building a customer base can be one of the most challenging steps for small business owners. Developing a Customer Base
John Marrone, creator of The Ultimate You, has been helping celebrities, CEOs, and business leaders employ life-changing strategies to make their businesses soar. John has lived it all – and starting at a very young age. Poverty, drug addiction, homeless, jail, violence, depression, anxiety, lonely, self-conscious,
Any chatbot developer with the nascent passion for bot development will tell you that chatbots are no longer the underdogs they used to be. This is because the much-adored mobile apps and mobile websites are slowly losing altitude in terms of being seen as the
Collin Holmes, Founder and CEO, started Chatmeter in August 2009. Prior to Chatmeter, Mr. Holmes was VP of Product Management and Marketing at V-Enable (now xAD). He has been in the local search industry for more than 15 years, long before it had its name,
Kate Buck Jr.is a Social Media Strategist from Austin, Texas. Since 2009, she has worked with some of the top names in Internet Marketing, as well as consulted with hundreds of organizations, entrepreneurs, nonprofits and freelance professionals. Kate is creator of Social Media Pro, a training program
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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