After a buffet sandwich lunch, we are trickling back into the main room for photo ops, door prizes and last-minute chitchat before John Nosal’s presentation about DIY SEO and other acronyms! Just kidding – it’s Search Engine Optimization for the Everyday Joe.
John Nosal, keynote speaker, presented “SEO for the Everyday Joe” at #DFWRocks2014. A few of the highlights of his presentation are listed below. How to Feed the Google Monster The big challenge is – how do we create content that Google is going to
These are notes taken at the DFW Rocks Social Media Day 2013 presentation on The Google Effect: Google+ co-presented by Lissa Duty and A.J. Wood. Be careful with the type of names that you use for your circles. They aren’t visible to the public yet
All three rooms are open and packed for AJ Wood and Lissa Duty: The Google Effect: Focusing on Google+ at DFW Rocks Social Media Day 2013. SLIDES OF AWESOME Only the first 77 characters show in a Google+ search, so make them impactful, not hard sell.
Good morning, DFW Rocks Social Media 2013 attendees! A bleary-eyed wave to you all. #OccupyStarbucks, am I right? Hello, continental breakfast! What I love the most is that it’s actually brunch, since I’m not an early morning person. Lissa gives me an intro to John
These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Debbie Mrazek – Clicks = Sales: Power Sales Tip for a Social World “Do unto others as you would have them do unto you.” How many people out there have people
These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Kate Buck Jr. – Facebook Marketing Strategies for Guaranteed Success Facebook is all about engagement. 70% of the people on Facebook are sharing photos. You need to make sure you are
Looks like the room is half full of Pinterest lovers, and some newbies, too. Why should your business have an interest in business? Is it the right tool for you? It hit 10 million unique users faster than any other social media platform ever.in.history! it
Sorry, couldn’t resist the pun! Welcome to Pinterest as a Power Tool for Business by Cynthia Sanchez. I’m really looking forward to this hour about one of the newest powerhouses in social media platforms. In my head, I consider this to be a type of online
Gawd, we love Lissa. She is dedicated to learning about the Next Big Thing in social media marketing. She’s overflowing with information and gives us the 411 on new tools and how to use them. For whatever crazy reason, she decided to make a splash
I’ve been looking forward to this last-minute motivational speaker over part of the lunch hour. Called “Undoubtedly North America’s Premier Achievement Expert” by ABC News, Douglas Vermeeren is a top global speaker and author on increasing human potential. Doug opens with a story about an
Next up is Renee Groskreutz, Creative Barista for Ralph’s Design & Deli, as well as Co-Owner of FunCitySocialMedia. Renee is author of 15 Twitter Tips for Authors & Other Grownups and The 90-Day Social Media Plan for Business. She loves blogging and is clearly excited about what
Can SMART goals produce dumb results? The short answer is yes. But the better question to ask yourself is “How can we keep this from happening to us?” What are SMART Goals? SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. The main problem with
When you want to improve your conversion rate and earn more sales than ever before, you will need to optimize your call-to-action – a key component of the customer journey. Although the way you ask your prospects to buy your product or service is vital
Every business today is striving to create a marketing strategy, and a social media marketing strategy is part of that. 66% of marketers are enjoying enhanced lead generation benefits using social media. However, this seems to be a daunting task, especially for new business owners
Is a picture worth a thousand (marketing) words? Most of the time, when we think about social media for business, we tend to think of Facebook, Twitter and LinkedIn. There are a couple of other platforms that can be employed for business (if you take
Third party reviews and testimonials have always been a powerful driver of brand credibility, but a business stands to gain the most credibility when a customer is recommended by someone they know. This is customer advocacy that every business needs. Before the advent of social
Better hear me out on Integrated Marketing Communications. Why? Well, I’m an old man. I took Pascal in high school. (Go ahead and Google it, I’ll wait.) I typed my college papers on a typewriter/word processor hybrid. I hung out in MUDs and MOOs before
Are you struggling with social media productivity? Daily online marketing tasks overwhelming you so much you can’t tell what to do next, or where to turn your attention to? Before you bang your head on the wall out of frustration, be assured: there is a
Is a branding guide really necessary? Well, marketers talk about branding all the time: how it can generate excitement, how it makes promotion easier, how it builds loyalty – it’s important. But whether you’re working on rebranding your business or you’re just starting to build
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
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