Social media marketing can be super time consuming and there is always something to do. When you are designing the social media strategy for your business it is imperative to make preplanning (with a content calendar) and social media automation a focal point. If you
Local businesses need to get noticed by their customers to survive and thrive in the competitive business market. One way to do this is to include active and passive link building as part of your digital marketing strategy. Let’s Explore Why Link Building Matters Links
Are your tweets real-time ready for Google? Using Twitter for business has always been a powerful digital marketing strategy, but even more so now. Learn WHY and HOW to get real-time results in this blog post. Did you hear a few weeks ago about Google
Rocks Digital is growing leaps and bounds and with this excitement, I am proud and humbled to announce Loren Baker, founder of Search Engine Journal as keynote speaker at the 2015 Rocks Digital Marketing Conference. Read the full press release here. Get to know more
Pretty much everyone has, at some point, had “a case of the Mondays” (which is a phrase used to describe someone that has a bad mood when he or she comes into the office on Monday). Try out these time management tips and turn Monday
TODAY Bernadette Coleman and Lissa Duty officially launch the registration of the 2015 Rocks Digital Marketing Conference. For the last several weeks they have been sharing about the conference and announcing speakers on the Rocks Digital website and Facebook page. Today it hit the wire
Understanding the complex side of SEO can be difficult. Created with the technically challenged in mind, here’s a low-tech guide to SEO for increasing your website effectiveness and improve your website rankings on search engines. Start with Checking the Weak Areas of Your Website No
Deciding where to post video content to share with your audience is not as simple as it used to be. Previously you simply had to post content to YouTube and share it across the various social media platforms. Just recently Facebook has become a strong
What Is The Right Amount of Time To Spend On Sales Each Day? Anyone who owns a business understands how important sales are to the success of their business. But how much time should be spent on sales each day? A recent study has shown
What is one of the best parts of Rocks Digital Marketing Conference? While the educational sessions and speakers are really awesome, one of the favorite parts is the networking, networking and more networking! Let’s Count the Ways to Network at Rocks Digital Every time you
Integrating a Google AdWords Campaign as part of your local SEO strategy can be quite useful, and when used properly, can result in financial gain for your local business. AdWords might seem hard to use for the beginner, but by engaging in the following practices,
I love social media tools and apps and free tools are my absolute favorite. There are so many to choose from, so I narrowed my list down to the social media tools I use the most. Test them out and let me know which ones
Whеn it comes tо ѕосiаl mеdiа ROI, many businesses find it diffiсult to directly connect the rеturnѕ with thе invеѕtmеnt. Rеturn оn invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ. Uѕuаllу it can be dеtеrminеd thrоugh fасtоrѕ thаt аrе fаirlу straightforward аnd quantifiable. Sосiаl media rеquirеѕ time,
The rise of voice search has brought some fascinating changes to search engine optimization (SEO). This change in search trend has many marketers wondering about the future of SEO. An article by Wesley Young published by LSA Insider shows that voice search has skyrocketed over
When most companies start thinking of their digital marketing, they immediately turn to social media – as opposed to Google Analytics. Many now know how much time and effort it takes, along with the amount of money it takes to make a campaign, but everyone doesn’t
Before we get into Facebook boosting, consider this – our Facebook News Feeds are more crowded than ever. It is no secret that over the years Facebook has made many modifications to their algorithms to shorten the organic reach of a post. This decline in organic
You may have noticed by the abundance of school buses and backpacks that it is back-to-school time. Is it time for you to go back-to-school to improve sales? Let’s take a look at your current situation, and evaluate what you would change if you were
If you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. If you’re thinking about changing the image of your company, you should answer a few questions first: Did you put little effort on
In the business world, we always hear mantras like “The customer is always right” and “Your satisfaction is our top priority,” so it would seem that most are well-aware of the importance of customer service. Be Fast, Be Flexible for Online Customer Service However, sometimes
Wondering what selling from the rear looks like? There is a sales process to help you get through it, so don’t worry. “You have a less than 10% chance of winning our business.” If this were the customer’s response to your proposal, how would you
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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