Social media marketing can be super time consuming and there is always something to do. When you are designing the social media strategy for your business it is imperative to make preplanning (with a content calendar) and social media automation a focal point. If you
Local businesses need to get noticed by their customers to survive and thrive in the competitive business market. One way to do this is to include active and passive link building as part of your digital marketing strategy. Let’s Explore Why Link Building Matters Links
Are your tweets real-time ready for Google? Using Twitter for business has always been a powerful digital marketing strategy, but even more so now. Learn WHY and HOW to get real-time results in this blog post. Did you hear a few weeks ago about Google
Rocks Digital is growing leaps and bounds and with this excitement, I am proud and humbled to announce Loren Baker, founder of Search Engine Journal as keynote speaker at the 2015 Rocks Digital Marketing Conference. Read the full press release here. Get to know more
Pretty much everyone has, at some point, had “a case of the Mondays” (which is a phrase used to describe someone that has a bad mood when he or she comes into the office on Monday). Try out these time management tips and turn Monday
TODAY Bernadette Coleman and Lissa Duty officially launch the registration of the 2015 Rocks Digital Marketing Conference. For the last several weeks they have been sharing about the conference and announcing speakers on the Rocks Digital website and Facebook page. Today it hit the wire
Understanding the complex side of SEO can be difficult. Created with the technically challenged in mind, here’s a low-tech guide to SEO for increasing your website effectiveness and improve your website rankings on search engines. Start with Checking the Weak Areas of Your Website No
Deciding where to post video content to share with your audience is not as simple as it used to be. Previously you simply had to post content to YouTube and share it across the various social media platforms. Just recently Facebook has become a strong
What Is The Right Amount of Time To Spend On Sales Each Day? Anyone who owns a business understands how important sales are to the success of their business. But how much time should be spent on sales each day? A recent study has shown
What is one of the best parts of Rocks Digital Marketing Conference? While the educational sessions and speakers are really awesome, one of the favorite parts is the networking, networking and more networking! Let’s Count the Ways to Network at Rocks Digital Every time you
Integrating a Google AdWords Campaign as part of your local SEO strategy can be quite useful, and when used properly, can result in financial gain for your local business. AdWords might seem hard to use for the beginner, but by engaging in the following practices,
I love social media tools and apps and free tools are my absolute favorite. There are so many to choose from, so I narrowed my list down to the social media tools I use the most. Test them out and let me know which ones
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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