If you’re a marketer, advertiser or entrepreneur who’s ever written a 12-month marketing plan, you’ve likely started by outlining the plan month by month — taking into account the usual vacations and holidays. Look back: have holiday marketing efforts been a part of your strategy,
Don’t Just Build a Link, Build the Right Link – That’s Tactical SEO Match the right link building method to the right site. You will get so much more out of a link that matches your site’s content and niche (and they will be easier
Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. How do you measure #content distribution effectiveness? Find out from @FarooqSL #RocksDigital Click To Tweet Quantify Your Content Distribution Strategy The only way to
Several years ago I wrote an article entitled “Are You Thankful or Thinkful?” Please go read it. Both this article and the earlier one should be implemented hand-in-hand. Today I want to talk with you about Thinksgiving. That’s right, today we are going to explore
When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team
How much cash should you have on hand in order to successfully start a business? That is the age-old question any new business owner must answer in order to make a ‘Go or No Go’ decision. How Much Cash On Hand Does Your New Business
Yes, that’s the question – a question about content copy length that’s been asked over and over again: Should I write long copy or short copy? More often than not, I hear many of my writing clients say, “Our prospects are busy and they won’t
Marketing is an indispensable practice for any business, no matter how big or how small. While there are many skilled and experienced individuals in this field, there’s a difference between finding a strong marketer and finding the right one for your business – the one
Since I talked about Artificial Intelligence last time, today let’s take a look at what’s going on in the world of Virtual Reality and how it’s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming
If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you’re new to content
Most people wing it, but managing social media profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a
As social media increasingly becomes the channel through which customers discuss service issues with companies, channels like Facebook, Instagram and Twitter are now likely part of how your brand delivers user experience. In fact, 33 percent of customers prefer to use social media to contact companies for customer service as opposed
If you’ve been keeping an ear to the ground – and an eye on your social media apps – you may have noticed that Facebook and Instagram are both making moves into the space dominated by Snapchat. Facebook now delivers short-lived content (photos and videos
Dave Carberry is the Founder and CEO of Washington/Baltimore based Enradius, specializing in geo-targeted ad placement. Dave started his career in television and radio at various companies including CBS, Scripps, and Infinity. He has worked with well-known personalities like Ken Rosenthal, Glenn Beck, and Howard Stern. He
Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed
What constitutes a perfect sales call? Most of us would be quick to answer, “A perfect sales call is when the buyer says ‘yes’ and signs the order.” We are all hungry for that next sale, the next order, the next new customer. In fact,
What happens when you unleash a frustrated musician onto a computer? You get a really big geek! That’s Jeff Whitfield in a nutshell. What was once a simple hobby turned into a great career. Jeff majored in audio and video production but his love for
You may be wondering just how important social media video is right now in the world of social media. Some would say it’s absolutely everything, and there are those who have built successful marketing campaigns completely around video. Three Reasons Why Video Has Become Increasingly
What is Local Search Day you ask, and what does it have to do with the 2017 Rocks Digital Marketing Conference? Local Search Day is the day we all come together to celebrate the impact local search has had on us as business owners, brands,
J. Schuh is an award-winning Animator, Author, Speaker, Coach, and Film Producer. J. founded his company Toons-N-Design in 1998 and has produced animation, commercials, video games and films for over 20 years. His clients include American Airlines, AVON, Comedy Central, FedEx, and MTV. J. is
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