Michelle Stinson Ross says that there is no one clear path to purchase. It’s complicated and convoluted because it is a relationship, and relationships are complicated. Communication technology complicates user behavior because of the device options – devices change consumer behavior. The device that we
Building a Facebook Group Community for Your Business Why should you have a Facebook Group as opposed to just having a Facebook page for your business? Shelly Fagin talked about some of the advantages of groups and how to properly manage a Facebook group to
How To Make the Most of Digital Marketing as an Entrepreneur Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn’t just
If you want more leads, help guide users through the buying process: Behavior targeting Learn about our demographic Test and analyze More Conversions = Higher Profits So, are potential customers able to find you? You need to have a mobile-first mentality and create a consistent
Faith Murphy – How To Create Brand Love Moved across LA to work with the first business. Overture eventually became Yahoo. Verizon just recently bought Yahoo! Yahoo! News is one of the most shared news sites. Oath: Owns several digital brands (kind of like the
Video Marketing: How To Grow Your Business with Videos Antoine Dupont inadvertently discovered the power of video when he was struggling to change the clock in his minivan. He decided to make a video of the process to help him remember so that he wouldn’t
Tanya Smith is the founder of Mindfully Marketing, your #1 source for online course creation and social content marketing with intention and purpose. Her passion is to work with women business owners to leverage creative digital marketing techniques, strategies, and tools to meet their lifestyle
John J. Nosal founded NosalCentral LLC in 2009. With 25+ years in the Publishing, Internet Software and Marketing industries, John acted upon his calling to start his own business quite quickly. An official Internet Geek, John recognized early-on the needs of SMBs in website design, search engine
Junny Barahona is a Social Media Marketing Strategist specializing in community management and content strategy. She’s consulted and managed multiple social media accounts for independent makeup artists, salons, stylists and beauty schools. Junny has been named one of Dallas’ Most Influential Latinos by Latino Leaders Magazine.
Perla Sanchez is a bilingual social media strategist and consultant in Dallas, Texas. Perla is currently re-inventing herself by building her own social media business. She is proud to be a first-generation high school and college graduate, and also holds a Master’s in Social Sciences. Perla’s
Laura Darkstar is the founder of Adminderella. She’s an Administrative Strategist who lives in Dallas and loves all things tech – and crafting the strategies to make her clients’ business dreams a reality. On the rare occasion when she isn’t working, she’s likely tending her Zen Garden
Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed Explore
Brands and businesses should always be working on customer service and marketing strategies to gain new customers but you shouldn’t forget your existing customers in the process. Let’s say you have a customer service idea to drive traffic or new business that is beyond your
So, you’ve got a couple of social media profiles going, you’re growing an audience, you’re committed to making this work, to attracting the right people, and growing a community. Those are all good things but when the rubber hits the road and your social media
We have all heard the phrase by now that “Content is King,” and that statement includes images and video content too, not only text. Content is why search began on the “world wide web,” and all content must be produced. But do not think just
There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How
There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
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