Calendars are again filling up with invitations to network now that summer is past. Do you make an effort to prepare for your networking events, or dash out the door at the last minute? A little preparation goes a long way toward a better meeting
Before I get to social media branding, let’s play “Best Case Scenario” for a minute: Person A recommends your business to a friend of theirs — Person B — who needs what you’re selling. So Person B does what most of us in today’s day
As digital marketers, we are all so busy working for our clients and sizing up how they are doing online that we don’t take the time to see how we are doing. Today, I’d like to talk about your website. That’s right! Your website probably
When you hear news about social media today, you’re hearing about video. Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest
Recently, I experienced a customer satisfaction “test” in a way. A few weeks ago, an email with the subject line “Book editing quote” landed in my Inbox. The sender desired a bid to edit her boyfriend’s book. Naturally, such an email generates one of two
Although some physical businesses struggle against virtual competitors, event marketing experts see rich rewards from the virtual world, using tools like social media to add value to their business. I recently heard some good ideas at a Social Media Breakfast Dallas panel on social media
In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
Whether it is by phone or door-to-door canvassing, there is a right way and a wrong way to do cold calling to ensure a positive outcome. I had a recent experience with a door-to-door salesperson that personified everything I do not like about the practice
It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand. We often focus on an
If your industry had an Olympics would you be a Gold, Silver or Bronze medal winner? Would you be an Olympian medalist at all? Every four years at this time of the year the world comes together to watch people with extraordinary abilities in each
Keyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner
Every company can use two types of powerful business videos in their marketing tool belt. Although most have heard that videos will get more attention and drive customers to your business, where do you start? Start with understanding the fundamental tools for powerful business videos.
Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you
Entrepreneurs and business owners hear all the time that we should be automating things in our business. And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels
If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
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