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Neal Schaffer presents at largest Social Media Conference in Texas

DFW Rocks Social Media Announces Speaker Neal Schaffer

The 3rd annual DFW Rocks Social Media conference organizer Lissa Duty announces Neal Schaffer, California based social media consultant and presenter is coming to Dallas and presenting on Google+ for the 2014 Dallas-based social media conference. This is Neal’s first speaking event in Dallas, and

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DFW Rocks Social Media Day TWEETUP TIME!

The public is welcome to attend the DFW Rocks Social Media Conference – Mashable’s Social Media Day Tweetup in the lounge of the Holiday Inn where the conference is held. Starting at 4 pm (it’s 7 minutes late – more door prizes, you know it).

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DFW Rocks Social Media Conference Q & A Expert Panel

These are notes taken at the DFW Rocks Social Media Day 2013 Expert Panel featuring Lori Barber, Elysa Ellis, Nico Martini, and Eddie Reeves. Lori Barber – Social Media Marketing in food and beverage industry. Helps those companies stay out of trouble in legal space.

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VINE at DFW Rocks Social Media Day

JUST FOR FUN! Introducing Vine, a mobile app /six-second video platform! Better viewed on your phone – the desktop version is simple and a bit awkward. But hey, it IS a mobile app. Warning, can be highly addictive and make you feel like a teenager.

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Social Media’s Impact on Decisions by David Leonnig

These are notes taken at the DFW Rocks Social Media Day 2013 presentation given by David Leonnig Why Do We Care About Social Media? Because it impacts everything we do regardless of what we are doing. Social Media Impacts… Your Lifestyle Your Business Your Products

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Midday break with Patty Farmer and Lissa Duty

After a buffet sandwich lunch, we are trickling back into the main room for photo ops, door prizes and last-minute chitchat before John Nosal’s presentation about DIY SEO and other acronyms! Just kidding – it’s Search Engine Optimization for the Everyday Joe.

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The Google Effect: Google+ With Lissa Duty & A.J. Wood

These are notes taken at the DFW Rocks Social Media Day 2013 presentation on The Google Effect: Google+ co-presented by Lissa Duty and A.J. Wood. Be careful with the type of names that you use for your circles. They aren’t visible to the public yet

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7 Back to School Tips

7 Back to School Tips for Small Business Owners

It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster

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7 Social Media Musts

7 Social Media Musts for Your New Business

Social media is #awesome. I’ve used social media personally and professionally ever since the Dark Ages (when dial-up was king), and it has helped me: Connect with family, friends and colleagues around the world Talk with writers, marketing pros, celebrities and athletes that I admire

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Importance of Online Reviews

Online Reviews – Business Builder or Brand Buster?

Having a way for your clients to leave online reviews for your business can be a great business builder.  But, it is not without potential pitfalls.  And even if you don’t have a formal channel for people to leave reviews, if they reach out via

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Local Search and Micro-Moments

Local Search and Micro-Moments: Making Magic in the Moment

Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it. The Move to Micro-Moment Marketing Google continues to increase the value

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Name, Address and Phone (NAP) consistency is critical.

Helping Customers Find You: NAP Consistency

Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone (NAP) consistency critical. And search engines like Google and Bing have updated their search engines to make this information easily accessible. Instead of going to the

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Awaken the copywriter within you by being yourself.

How to Awaken the Copywriter Within You

When teaching an online program about copywriting, I received an email from one of the group’s participants. She asked, “How can I tap into my writing ability?” I said, “You awaken the copywriter within.” Let me explain . . . Every morning, I listen to

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