Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic
Securing investment for your content strategy depends on two factors to ensure success and improve content reach. First and foremost is the creation of great content that elevates the conversation. Second, the best content you can produce will only reach as far as you are
Lance Bachmann is the founder and CEO of 1SEO I.T. Support & Digital Marketing, a full-service global digital marketing and I.T. firm based in the Philadelphia area. Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds
Bill Hartzer is an independent SEO Consultant. He relies on his 20+ years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups. Bill is known worldwide for his research on the topic of search
Everyone knows that blogging is an excellent strategy to share information about your industry or business and to establish trust, but it’s a one-way street in that you’re the only person doing the talking. You need to open up that other lane – and you
There is absolutely no doubt about the importance of good content for the success of your website – and optimizing content that you create is an important part of the success equation. When Optimizing Content, Start with Strategy The thing about content is that while your
David Szetela is Owner and CEO of digital advertising agency FMB Media, and one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.
The latest Instagram stats show there’s currently more than 800 million monthly active users and according to Sprout Social, many experts believe it could reach one billion in 2018. So what’s going on with Instagram Stories? Well, according to Media Kix, as of 2017 Instagram
Michelle Stinson Ross is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy
John Peterson’s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a Distinguished Student Award and a Services in Engineering Award, but most importantly,
Before jumping into frequency, let’s go shopping… I went into one of the big membership-based warehouse stores the other day. On my way to the first section I had to visit, I was halted by a smiling young lady standing in front of a big
Social media marketing is touted to be in a state of chaos and disruption, although that is not true. However, we canexpect some huge changes this year, owing to the social media trends of 2017 that necessitated change in various scenarios. Capitalize on these Social
Karen Platt Bearman is Director of Marketing Programs at ReachLocal. She manages a team that creates and executes marketing strategies for ReachLocal’s National Brands and Reseller channels. ReachLocal digital marketing solutions help bring local customers to national and franchise brands across the U.S. and Canada.
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s has more than 16 years of online marketing and web design experience, and he speaks internationally
Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon. As a 4-year board member of
After attending a Zig Ziglar conference for her husband’s business in 2012, Heather Nichols was inspired to springboard from her corporate sales career directly into entrepreneurship. Since beginning the self-employment adventure, she’s enjoyed the freedom of seeking out business and personal development through, coaching, conferences
Ben Killmer is a Strategic Partner Manager in Google’s Channel Sales organization. He oversees strategic relationships with advertising partners, helping them achieve stellar results through paid search advertising. Prior to joining Google, Ben worked at an e-commerce startup Inflection and at the financial services firm
Saffie Farris is the founder of BubbleLife.com, a network of modern, digital local newspapers read and shaped by community contributions. Saffie oversees BubbleLife.com, managing content and advertising for 250 daily newsletters and news websites. With more than 10 years experience in hyperlocal community news, and
Joe Youngblood has been building websites and marketing them since 1994. A serial entrepreneur; he founded a magazine, an online radio station, a marketplace for virtual items, several email lists for marketers and one of the first HD video hosting websites on the internet. His
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
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