Beth Kahlich, SEO Educator, Panelist on Rocks Marketing Q&A Panel Beth Kahlich is president of the Dallas Search Engine Academy and on the executive board of the internationally-recognized Search Engine Academy SEO certification courses. Beth is also a board member of the Dallas/Fort Worth Search Engine
In the previous post on LinkedIn, I shared examples of how to send a LinkedIn connection request the right way. Today, we are going to discuss how to accept invitations and how to follow up with LinkedIn connections. LinkedIn is a powerful platform that, if
Bernadette Coleman to on Local SEO Bernadette is the CEO of Advice Interactive Group, an award-winning Inc 500 digital marketing agency and is also known as the Queen of Local SEO. Bernadette is passionate about all things digital, including content, search, social and local. Her
Jared Carrizales to speak on the Geek Chat Panel Jared Carrizales is the founder of Heroic Search, a search marketing company based in the Deep Ellum neighborhood of Dallas. At Heroic Search, Jared spearheads national and international campaigns that are predominately in the B2B world. These campaigns include content marketing, SEO,
When it comes to SEO, there are two basic types: local SEO and national SEO. While both types can be important and beneficial, it is important to understand the difference between the two. As the name implies, local SEO is about situating your business, at least
The weather in Texas can never make up its mind with one day being sunny and 90 and the next 60 and pouring buckets of rain. Use the storms that occur in your personal life and your business to motivate you to get more things done.
Have you really looked at your content marketing strategy lately? Are you writing informative blog posts, white papers and case studies about your products or services? Are you sending out regular social media updates about the benefits and features of your company? Have you done everything
Summer is here which means it’s vacation time. Some folks travel for business year-round and you may be traveling to a great marketing conference! (You ARE planning to attend Rocks Digital, right?) Being prepared is essential for many business people so they can work while
Each year I get the privilege of planning one of the largest digital marketing conferences in Texas! I am going to be honest and share with you that it is not easy. Pulling together a spectacular Social Media Day celebration that WOWs the attendees and
In sales, it’s all about doing what you know each and every day. Rome wasn’t built in a day and your sales quota won’t grow that quickly either. Whether you are a veteran climber in the sales field or a newbie traveler, the same steps
Whether your focus on mobile comes from the recent Google update, sometimes referred to as Mobilegeddon, or simply the knowledge and acceptance that more people access content online from a mobile device, the bottom line is mobile must be considered when creating a content strategy.
Facebook Instant Articles is the newest addition to Facebook. What is Facebook Instant Articles you might ask? Well, Facebook has given the opportunity for publishers to post their articles onto Facebook’s news feed. You can watch the cool video on the introduction which shows National
If your content marketing efforts are not producing the results you desire, it’s time to take a good, long look at the type of content you are creating. Recently I read an article written by Joe Pulizzi of the Content Marketing Institute on branded content
Are you tired of hearing about how your business success is connected to relationships? If you are, you might want to stop reading right now. This post is about relationships … creating real relationships. I am not going to talk with you about networking, follow
A skill set that every business owner and entrepreneur must master is the art of building rapport with your prospects. Without rapport, there will be a lack of trust which will eliminate the possibility of converting the prospect to a client. As with most things
Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is
This past week I had the honor of being one of the sponsors at the Local, Search and Social Summit, an event put together by Rocks Digital for SMBs to learn the latest and greatest in areas of local, search and social media. If your business
During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search
Closing out the day at the Local, Search and Social Summit was Ben Killmer, Strategic Partner Manager at Google. Ben started off by telling us that to print the information found on the Internet would be about 136 billion sheets of 8.5 x 11 paper.
Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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