There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things – e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small
Social media offers businesses the opportunity to exponentially grow their brands or causes. But figuring out how to harness this opportunity isn’t easy. In fact, it can be stressful. What type of content will get the best feedback? How do I get people to promote
With Valentine’s Day gone, the season of mass holiday consumerism that begins around Thanksgiving (though it’s pushing back to Halloween) and continues through the spring comes to a close. From costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays
Is your office giving you a pep talk, or is it reinforcing internal limiting beliefs? Feng Shui is built on a long tradition of helping people create an atmosphere of success, and it is not as hard to create as you may think. Using these
We are already in the second month of 2017 and I must admit, I am in LOVE! I am in love with live streaming live events and experiences. This past month our video production company live streamed our first 3-day conference and we learned so
Social networking has become one of the most important ways to complement business communication, but it’s also one of the biggest sources of distraction and time suck for otherwise productive entrepreneurs. Tips for Managing Your Time on Social Networking Learning to manage your own
Right off the bat, I apologize to any opera aficionados because this post is not about how Verdi’s classic can help you create great website content. This post is about another timeless classic – the AIDA model of sales and marketing – which includes Awareness
If you are looking for a new love to add to your social media strategy, Facebook Live might be it. There is no doubt that Facebook Live can be a great tool, and I love to promote great tools, but there are a few things
Customer engagement is defined as the customer’s emotional or psychological attachment to a brand, product, or company. Customer engagement is vital for businesses as it drives sales and growth, and we will examine virtual reality as a new component of customer engagement. How Virtual Reality
Want more conversions from social media? It’s all about having the right kind of fans. Not just any fan, but the fan or follower that would be interested in your products and services, and are willing to spend the money to purchase them. The infographic compiled
SEO, also known as Search Engine Optimization, no longer works, right? It was a concept that was released when Google first launched and has since been discontinued, correct? Then why busy yourself with reading this article? That’s easy. The first two questions are 100% false.
The old adage from Epictetus says: “We have two ears and one mouth so that we can listen twice as much as we speak.” While that’s pretty wise, and surely pertains to marketing amongst other things, I think old Epicty overlooked the importance of our
Jerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content. Who
The Rock Talks presentations at the Rocks Digital Marketing Conference featured 5 experts, each presenting high energy, high impact TedX-style presentations. Candy Barone was up first with a lively presentation that asked the question: “Are you being clear about your message?” Like most business owners you
I recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very
The annual Rocks Digital Marketing Conference created to celebrate Social Media Day took place last week. Digital marketers, both local and national, came to discuss and celebrate Social Media Day and the inner workings of all that is digital marketing. Rachel Morgan of Advice Interactive
Is Your Business Relevant? This is one of those questions like, “If a tree falls in the forest and nobody is around, does it make a sound?” Logic tells us that the quick response should be, “Of course my business is relevant”, BUT…how do you
Whether you are starting a new marketing campaign, improving an existing one or trying to figure out what has gone wrong with an old campaign, one place to start is your target audience. In spite of all that we know about communicating and creating great
Learning to how to write headlines that captures the reader is absolutely necessary. You have one to three seconds to catch a prospect’s attention online and approximately five seconds if you are sending out a direct mail piece. Therefore, your goal is to catch his
Across the globe, June 30 is designated as a day to celebrate social media due to Mashable launching Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. June 30th, 2015 marked the sixth-annual official global celebration. I
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