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Katy Katz, Social Media Expert

Expert Katy Katz Presents on Social Media Metrics

Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558%

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2017 Social Media Demographics

The Importance of the Right Social Media Target Audience

Not everyone uses all the social media sites all the time, so how do you know where your target audience is spending most of their time? With over 2.8 billion active social media users worldwide – that’s a 37% global penetration – you cannot afford not

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Erik Solan, Content Marketing Expert to speak at Rocks Digital Marketing in Dallas

Erik Solan Leads Content Amplification Workshop

Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead

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Stop Gambling Business Success

Are You All In? Stop Gambling with Your Business Success

“Are you all in?” is a great, thought provoking question to consider, particularly if you’re struggling with business success or your personal life. We hear this question a lot these days, and not just because the World Poker Tour is in full swing. It’s also

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Michelle Stinson Ross, to present at Rocks Digital Marketing Conference in Dallas 2017

Michelle Stinson Ross presents The Rise of the SEO Undead

Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and

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Boost Engagement No Buzzwords

Boost Engagement by Eliminating Buzzwords!

You can ramp up engagement or bring it down with one thing, so let’s take a look. If you’ve spent any time in Corporate America, you’ve heard it – a strange language which uses words that are words … but not really words. Of course, I’m

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10 backlink building techniques to add to your arsenal today

10 Backlink Building Techniques to Add to Your Arsenal Today

I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary. This doesn’t mean you go

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Karen Liz Albert, Social Media Coach to present at Rocks Digital Marketing Conference in Dallas

Karen Liz Albert Presents on Using Social for Local

Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training. Karen has successfully used her internet marketing

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Micro Content Marketing

How to Master Micro Content Marketing in 5 Easy Steps

The term micro content may not be familiar to you, but the concept of sharing short form text, visuals, and audio posts is becoming more and more prominent these days. With social media becoming one of the top ways marketers gain visibility and share their

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Augmented Reality Retail

Augmented Reality and the Future of Retail

Do you think that smartphones brought about a revolution in our combined lives? There is hardly a person who would think otherwise. These tiny devices, capable enough to handle large amounts of data and portable enough to carry anywhere, changed the very dynamics of human

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Moving from a site plan to a content plan.

How a Site Plan Becomes a Content Plan

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a content plan. Moving from a site plan to a content plan involves decisions about what to create, what to update,

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Site plan and content mapping for websites.

How a Website’s Site Plan & Content Map Work Together

Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how they relate to the rest of the site, which is where site planning and content mapping comes in. A site

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Content strategies for service pages and SEO.

Why Your Content Strategy Should Connect Services and SEO

Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with the service page content that represents what the business actually does. Put simply, that means connecting the services a business

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Content strategy for businesses.

Why a Content Strategy Isn’t Always About More Content

Writing more blogs and service pages sounds like a logical plan for reaching audiences and improving search visibility. But a website content strategy that delivers long-term results should start with what’s truly needed before publishing anything new. Of course, new posts and pages will eventually

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SEO and content strategies.

Why Great SEO Starts With a Content Strategy

Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to improve your search visibility, but only when there’s a deliberate SEO content strategy behind it. Without a plan your website

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Educational website content for SEO.

How Writing Educational Website Content Helps SEO

Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to their products or services. Alongside your core service pages, educational content expands your website and creates more opportunities to appear

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Helpful website content for ranking.

Why Writing Helpful Website Content Helps Your Website Rank

As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful website content, including articles, resources and visuals that do more than just the basics. Today, creating genuinely helpful content has

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Evergreen content for businesses.

Why Every Business Website Needs Evergreen Content

Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’ marketing goals. We develop pieces on topics that potential customers will still be researching months or years from now, delivering

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    They Customize Their Solutions

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    LATEST BLOG POSTS

    Moving from a site plan to a content plan.

    How a Site Plan Becomes a Content Plan

    We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a

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