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Social Listening

Why ‘Listening’ To Your Customers Works

Listening to what matters to your customers is more important than ever before. The trick is to “First seek to understand, then to be understood” as Stephen Covey highlighted in The 7 Habits of Highly Effective People. The most important lesson I ever learned is

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Website Best Practices presented at LSS15

Website Best Practices and Content Planning presented at LSS15

During the Local, Search and Social Summit Lissa Duty started us thinking about our social media plan and then, Natalie Gould and Rachel Morgan stepped up to walk us through how to keep your website current with fresh content, drive site traffic, and rank higher in search

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How to Create a Social Media Plan Lissa Duty LSS15

Create A Social Media Plan & Implement It as featured at LSS15

Lissa Duty kicked off the afternoon at the Local, Search and Social Summit with a Social Media Planning Session (she also threatened to make us do jumping jacks if we weren’t attentive and interactive!) As part of her presentation, Lissa provided a tool for planning which

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Google My Business with Justin Liles LSS 2015

Get Your Business Online: Google My Business Workshop

The learning, tips and practical application continues at the Local, Search and Social Summit 2015! After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has

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Local, Search and Social

How To Dominate Local Search Online

Kicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World. Why You Need To Dominate Local Search On Mobile Why is mobile important? 50% of mobile searches are trying

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Simple tips to develop a content marketing plan

Simple Tips to Develop a Content Marketing Plan

As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because

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Write a Great Guarantee

Gaining Your Customers’ Trust: How To Write A Great Guarantee

“The guarantee is perception’s best friend,” said Freeman Gosden, Jr. In Direct Marketing Success, he wrote, “Guaranteeing your product or service guarantees the perception that eliminates fear of wrong size, color, or the possibility that the product won’t work. That is why unconditional guarantees tend

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Customer Relationship Management Process

Keep Your Customers: Create A Relationship Management Process

What happens after the prospect says ‘yes’? Are you prepared today for what comes next? As business owners, we all want to build profitable, scalable and sustainable businesses, but is this how we operate with customers in real-time? Is your business set-up to manage the

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Local, Search and Social Summit 2015

Local, Search and Social Summit 2015 Agenda

We are really excited to be bringing you the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015. The event sponsor, Advice Interactive Group, has gone above and beyond, and is pulling out all the stops for SMBs and brands to

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Moving from a site plan to a content plan.

How a Site Plan Becomes a Content Plan

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a content plan. Moving from a site plan to a content plan involves decisions about what to create, what to update,

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Site plan and content mapping for websites.

How a Website’s Site Plan & Content Map Work Together

Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how they relate to the rest of the site, which is where site planning and content mapping comes in. A site

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Content strategies for service pages and SEO.

Why Your Content Strategy Should Connect Services and SEO

Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with the service page content that represents what the business actually does. Put simply, that means connecting the services a business

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Content strategy for businesses.

Why a Content Strategy Isn’t Always About More Content

Writing more blogs and service pages sounds like a logical plan for reaching audiences and improving search visibility. But a website content strategy that delivers long-term results should start with what’s truly needed before publishing anything new. Of course, new posts and pages will eventually

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SEO and content strategies.

Why Great SEO Starts With a Content Strategy

Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to improve your search visibility, but only when there’s a deliberate SEO content strategy behind it. Without a plan your website

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Educational website content for SEO.

How Writing Educational Website Content Helps SEO

Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to their products or services. Alongside your core service pages, educational content expands your website and creates more opportunities to appear

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Helpful website content for ranking.

Why Writing Helpful Website Content Helps Your Website Rank

As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful website content, including articles, resources and visuals that do more than just the basics. Today, creating genuinely helpful content has

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Evergreen content for businesses.

Why Every Business Website Needs Evergreen Content

Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’ marketing goals. We develop pieces on topics that potential customers will still be researching months or years from now, delivering

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Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

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    They Customize Their Solutions

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    Highly Recommend

    ★★★★★
    “ Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.”
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    LATEST BLOG POSTS

    Moving from a site plan to a content plan.

    How a Site Plan Becomes a Content Plan

    We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a

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