If you are not calling on the decision-makers who can buy from you, you’re wasting valuable time and resources and you need to change your sales strategy. Water seeks its own level and the same can be said of salespeople. According to research, as much
While your grandparents never would have thought that a robot could read an article and understand it accurately, they did learn a thing or two about budgeting from one of the most difficult economic times in American history. Here are some ways to stretch your
Are you playing the relentless game of cat and mouse chasing the newest health trend? The current trend is whether to sit or to stand while working, which is being pondered by medical and working professionals alike. So which is better for your health and your wallet; walking
As you probably have heard by now, Google will be changing the algorithms for mobile sites starting April 21st. If you haven’t heard about it yet, you need to know, as it will have a huge effect on your site’s rankings. However, in the meantime,
Did you know Instagram (IG) is the fastest growing social media app with over 300 million monthly active users? There’s more engagement on Instagram than on any other social media platform. If you haven’t done it already, now is time to build your brand presence on
It used to be that when you designed a website, all you had to worry about was how it would look on someone’s computer screen. Nowadays, however, more and more people are choosing to view sites on their mobile phones and tablets, and what works
Whether it is in our business life or our personal life, the majority of us tend to focus on the future and worry about what may, or may not, happen. While this is a natural manner of thinking, if we allow it to consume our
There was a time when the whole family gathered together in the parlor to listen to the radio. Before television, people stayed home and listened to the Milton Berle Show, Red Ryder and the Mercury Theatre. During the 1930’s, 40’s and 50’s it was the
Your social media profile image and cover art are important for engaging well with your audience. They need to be branded to match your website, include quality images and if you include any text, make sure the font is crisp and easily readable. The following
Are you using video marketing as part of your digital strategy? When it comes to attracting new clients, business owners are bombarded by marketers with services that promise to attract a flood of new clients. The reality is that when it comes to attracting clients,
Do you think about what would happen if you lost all your files? You must backup your data and often. We’ll explore why and how in this post. I know and work with some incredibly tech-savvy people who, in the past couple of months, several
Jeff Klein, Founder of Speaker Co-op to Emcee Business Development Track Jeff Klein has received rave reviews speaking to trade associations, sales organizations, national conventions and business groups. Following a successful career in Movie & TV Production, Advertising, and Marketing, Jeff has been a sought
Often called pay-per-click (PPC), paid search advertising is a valuable tool for local businesses aiming to reach targeted consumers. However, companies are prone to ignoring the power of PPC campaigns due to budget constraints. So if your business is not using paid search, here are
As most business owners will know, content creation is at the heart of online marketing. Whether you’re a small local business or represent a large corporation, you undoubtedly rely on search engine optimization services to reach a significant audience. However, coming up with engaging, SEO-focused
As a local business owner, one of your primary objectives is getting found by targeted consumers. And for many years, listing management services have been a crucial component of improving visibility in search. But why are local business listings so important in increasing a business’
From the smallest independent store to the largest corporation, every business needs a content strategy to succeed online. Content services for local businesses help attract consumers, build a local presence, solidify brand identity, with an array of other benefits. But with so much competition for
Since its earliest days, Bing Places for Business has lived in the shadow of the more successful Google Business Profile (GBP). And while Google is undoubtedly the dominant force in search – and the main priority for any local business listing management strategy – Bing
In today’s digital marketing world attention is a scarce resource. With so many distractions, attracting readers to a business’ blog requires a blend of quality SEO-focused content writing and content marketing. Fortunately, many of your competitors are likely to be lacking in one of these
As most digital marketers will now recognize, expertise, authoritativeness and trustworthiness (EAT) have gradually become the foundation of effective content marketing. With content marketing services powered by EAT, every piece of content can satisfy Google’s needs and still deliver strongly for readers. But while many
As consumers increasingly turn to search engines before making buying decisions, SEO has become more important than ever. The SEO services you use inevitably influence how much organic traffic you get, where your business gets discovered and, in some cases, whether or not Google penalizes
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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