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Rocks Digital  Blogs

Moving from a site plan to a content plan.

How a Site Plan Becomes a Content Plan

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a content plan. Moving from a site plan to a content plan involves decisions about what to create, what to update,

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Site plan and content mapping for websites.

How a Website’s Site Plan & Content Map Work Together

Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how they relate to the rest of the site, which is where site planning and content mapping comes in. A site

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Content strategies for service pages and SEO.

Why Your Content Strategy Should Connect Services and SEO

Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with the service page content that represents what the business actually does. Put simply, that means connecting the services a business

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Content strategy for businesses.

Why a Content Strategy Isn’t Always About More Content

Writing more blogs and service pages sounds like a logical plan for reaching audiences and improving search visibility. But a website content strategy that delivers long-term results should start with what’s truly needed before publishing anything new. Of course, new posts and pages will eventually

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SEO and content strategies.

Why Great SEO Starts With a Content Strategy

Has your business been publishing more pages in the hope of improving your SEO results? Investing in content writing services is a great way to improve your search visibility, but only when there’s a deliberate SEO content strategy behind it. Without a plan your website

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Educational website content for SEO.

How Writing Educational Website Content Helps SEO

Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to their products or services. Alongside your core service pages, educational content expands your website and creates more opportunities to appear

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Helpful website content for ranking.

Why Writing Helpful Website Content Helps Your Website Rank

As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful website content, including articles, resources and visuals that do more than just the basics. Today, creating genuinely helpful content has

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Evergreen content for businesses.

Why Every Business Website Needs Evergreen Content

Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’ marketing goals. We develop pieces on topics that potential customers will still be researching months or years from now, delivering

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Hire a digital marketing agency.

Signs It’s Time to Hire a Digital Marketing Agency

Digital marketing agency services such as SEO, content marketing and PPC help clients of all sizes—from local businesses to national brands—attract more customers online. The results will be especially noticeable when those services are guided by a full-service digital marketing agency that has the necessary

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SEO website audit results.

What an SEO Site Audit Actually Reveals About Your Website

Some websites struggle to generate traffic or leads even when nothing appears obviously wrong. However, an SEO site audit from Rocks Digital Marketing will reveal why. By examining technical, structural and content-related factors, a professional audit uncovers exactly what’s working, and what is holding your

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Robin Moss, Speaker on Digital Marketing and Gamification at Rocks Digital Dallas 2015

Robin Moss, Digital Marketing / Gamification Speaker

Robin Moss Speaks on Digital Marketing and Website Gamification Robin Moss is President of ribit, a full-service digital marketing agency, which she founded in 1994. ribit provides clients with marketing and social media strategy, custom WordPress web sites, eCommerce sites, SEO, content creation, graphic design, and

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Jerod Morris to Speak at Rocks Digital Marketing Conference 2015

Jerod Morris to Speak on Content and Connection

Jerod Morris to Present on Content and Connection Veteran podcaster, Jerod Morris is VP of Marketing for Rainmaker.FM, the digital marketing podcast network launched by Copyblogger Media. Jerod has spent almost a decade working in online media strategy, production and marketing. He has been a featured speaker

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How to Optimize Twitter Through Local SEO

How to Optimize Twitter for Local SEO

Next to your own website, your business’ social media presence is your greatest tool online and knowing how to optimize Twitter for local SEO is something that you need to know and take advantage of. The easy to do tips will help you to increase your local SEO

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Byron Ingraham, Marketing Strategy Speaker at Digital Marketing Conference in 2015

Byron Ingraham To Speak on 5 Ways To Boost Conversions

Byron Ingraham, Marketing Strategist, to speak on Boosting Conversions Byron Ingraham is a marketing strategist, speaker and an entrepreneur teaching individuals and business owners how to grow their businesses through the art of social interaction. Byron’s journey in helping entrepreneurs grow their businesses began while serving

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Setting Up a Virtual Office

Time to Get Busy: Setting Up A Virtual Office for Success

More and more people are working virtually, at least part of the time, whether it’s the occasional day due to weather (ice storm, anyone?), bringing work home or a workplace that embraces working virtually. So, what are some of the key things to know when setting

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Meet Elayna Fernandez, Rocks Digital Marketing, Dallas Social Media Speaker

Elayna Fernandez, Blogging Speaker

Elayna Fernandez, Break-Out Blogging Speaker Elayna Fernandez, The Positive MOM, teaches bloggers how to turn their passion into their paycheck through her trademarked 7p Guerrilla Positioning System™ (GPS) so they can increase Credibility, Visibility and Profitability™, and ultimately elevate their Impact, Income, and Influence. Elayna encourages, empowers,

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Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    “ Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.”
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    “ Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.”
    - Greta Valenti

    Highly Recommend

    ★★★★★
    “ Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.”
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    “ As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.”
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    “ Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.”
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    “ Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.”
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    “ We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.”
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    “ Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.”
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    “ Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.”
    - Greta Valenti

    Highly Recommend

    ★★★★★
    “ Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.”
    - Cindi Aldrich
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    LATEST BLOG POSTS

    Moving from a site plan to a content plan.

    How a Site Plan Becomes a Content Plan

    We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a

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