Before I get to social media branding, let’s play “Best Case Scenario” for a minute: Person A recommends your business to a friend of theirs — Person B — who needs what you’re selling. So Person B does what most of us in today’s day
As digital marketers, we are all so busy working for our clients and sizing up how they are doing online that we don’t take the time to see how we are doing. Today, I’d like to talk about your website. That’s right! Your website probably
When you hear news about social media today, you’re hearing about video. Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest
Recently, I experienced a customer satisfaction “test” in a way. A few weeks ago, an email with the subject line “Book editing quote” landed in my Inbox. The sender desired a bid to edit her boyfriend’s book. Naturally, such an email generates one of two
Although some physical businesses struggle against virtual competitors, event marketing experts see rich rewards from the virtual world, using tools like social media to add value to their business. I recently heard some good ideas at a Social Media Breakfast Dallas panel on social media
In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
Whether it is by phone or door-to-door canvassing, there is a right way and a wrong way to do cold calling to ensure a positive outcome. I had a recent experience with a door-to-door salesperson that personified everything I do not like about the practice
It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand. We often focus on an
If your industry had an Olympics would you be a Gold, Silver or Bronze medal winner? Would you be an Olympian medalist at all? Every four years at this time of the year the world comes together to watch people with extraordinary abilities in each
Keyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner
Every company can use two types of powerful business videos in their marketing tool belt. Although most have heard that videos will get more attention and drive customers to your business, where do you start? Start with understanding the fundamental tools for powerful business videos.
It’s back to school time for teachers, parents and kids. But small business owners can also benefit from a fresh start in the middle of the year. You may wonder where to start or what needs attention the most, so grab your digital feather duster
Learn how to survive the global economy by thinking “glocally,” meaning think global and serve local. “Globalization is becoming a business imperative for survival and growth,” as referenced in my book, GLOBALIZATION: America’s Leadership Challenge Ahead. Is this how you currently view the business world
Writing quality content that is SEO friendly and gets search preference is only half the battle in today’s day and age of blogging content. You need to drive traffic to your blog and social media is one of the best ways to do that. You
Imagine your car needs a repair and you don’t know of any good auto shops in your area. Or let’s say, you’re hungry on a Saturday evening and dying to try some place new—how about a Mexican restaurant with killer margaritas. Google and Local Search
Social media makes it easy to host and run a contest. There are some key elements you must include in your social media contest to make it work. Launching a promotion, if done right, is a great way to introduce consumers to your brand in
So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do. 10 SEO Mistakes It’s time to check your ego at the door and be ready
Using Google Plus Hangouts for your business is a no brainer! For years business owners have been using the rising Social Media sites – Facebook, Twitter, MySpace, YouTube and Skype to increase their online presence. These social networking sites have helped savvy businesses to grow their
Oh my goodness – if I don’t see it once I see it often, and it saddens me to no end to see highly successful business professionals presenting themselves on social media in a negative way, specifically with Facebook rants. Zig Ziglar said it best,
The term Newsjacking, coined by David Meerman Scott refers to the act of leveraging a big news story or popular event to draw attention to your own content, product or brand. Newsjacking Done Right Oreo’s did it right with their Facebook post during the 2013
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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