If you’re a business owner, you likely already have an online community whether it’s your blog, a Facebook group or an active Twitter account. Community management is one of the most challenging roles you can have. Your success relies on quick decisions, driven by your
Does social media have more potential to build our self-esteem or to tear it down? Do you use it to set your goals and reach your goals? Or are you discouraged by what you see from others? Selfie-made Superstars We are all tired of selfie
Yep, it’s Lissa Duty coming to you live from the 2016 Big Design Conference. This is the fourth year I have been lucky enough to present at Big D (and plan the SEO and Social Marketing track). If you haven’t attended this conference before you
Marketers love using Google AdWords because it can be highly effective. But it can be costly, depending on the industry and keywords used. There’s another tool in your marketing toolbox that might drive better results with your marketing dollars. I’m talking about YouTube advertising. Combining the
Calendars are again filling up with invitations to network now that summer is past. Do you make an effort to prepare for your networking events, or dash out the door at the last minute? A little preparation goes a long way toward a better meeting
Before I get to social media branding, let’s play “Best Case Scenario” for a minute: Person A recommends your business to a friend of theirs — Person B — who needs what you’re selling. So Person B does what most of us in today’s day
As digital marketers, we are all so busy working for our clients and sizing up how they are doing online that we don’t take the time to see how we are doing. Today, I’d like to talk about your website. That’s right! Your website probably
When you hear news about social media today, you’re hearing about video. Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest
Recently, I experienced a customer satisfaction “test” in a way. A few weeks ago, an email with the subject line “Book editing quote” landed in my Inbox. The sender desired a bid to edit her boyfriend’s book. Naturally, such an email generates one of two
Although some physical businesses struggle against virtual competitors, event marketing experts see rich rewards from the virtual world, using tools like social media to add value to their business. I recently heard some good ideas at a Social Media Breakfast Dallas panel on social media
In my previous blog, I promised that my next post would talk about ways to build your business social media network. BOOM – Posted! (If you get the reference to “The Office,” we can hang.) Before we get started, please note that I’ll be mostly
Whether it is by phone or door-to-door canvassing, there is a right way and a wrong way to do cold calling to ensure a positive outcome. I had a recent experience with a door-to-door salesperson that personified everything I do not like about the practice
Jessica Rector, keynote speaker, presented “Creating Your Ideal Audience Offline and Online” at #DFWRocks2014. A few of the highlights of her presentation are listed below. Discover the proven techniques to create your ideal audience, find them in large qualities, and accurately market to them. Identify Who You
This is what I’ve been saying all along. Punctuation saves lives! Thanks @BernieColeman for the PSA! #DFWRocks2014 pic.twitter.com/ItelEYXslO — Natalie K. Gould (@nataliekgould) June 29, 2014
We bring you this breaking news: If you’re creating content and don’t have an audience or engagement plan. Please stop!! Consider this your official cease and desist.
Dean Lindsay, keynote speaker, presented “Cracking the Networking CODE” at #DFWRocks2014. A few of the highlights of his presentation are listed below. Dean Lindsay’s The 6 P’s of Progress The first networking function Dean ever attended, the first person who approached him asked “Do you have vinyl
Eric Tung, keynote speaker, presented, “Social Content that Engages”, at #DFWRocks2014. A few highlights of his presentation are listed below. Social Media is Social Content that Engages the Audience There are many ways to make your content very engaging with your audience. Adding images, graphs, quotes
Come on, selfies are just part of the #funblogger job description.
Who else could have a full presentation prepared should a speaker not show? J.R. Atkins is who. Talking all things social media marketing and social networks to watch (ever considered MeetUp for your social media marketing strategy?). It’s like he does this professionally or something…
Organizer Lissa Duty said she needed an “Easy Button” this week, so she gave one to Tifany. Here’s to an “easy” week ahead, Tifany! (And for the record, you make planning this awesome event look easy, Lissa!)
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