One of the major marketing strategies which could boost your online business is search engine optimization or SEO strategy. You tailor your website according to the algorithms which search engines use for ranking websites. But in reality, search engine algorithms are dynamic and, as the
Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a more user-friendly mobile experience. The more a business knows about these consumer behaviors, the
Content creation and curation are necessities in today’s online content marketing world. However, one of the greatest challenges that entrepreneurs and business owners have is determining what types of content they should create and what they should share on a daily basis. Increase Content Marketing
The new year has started and your office space has become divided into the piles of things you should have finished last year and things you need to do for the new year. Don’t feel bad because you’re not finished with last year yet. How to
I remember what it was like first starting out using social media to build a presence online. So many marketers make it look easy. But the fact is, there are certain pitfalls that can trip you up if you’re not careful. Common Mistakes That are
A great salesperson is similar to a great archer – they understand the importance of having their quivers full and staying focused on their target. In order to be a great salesperson and implement your sales strategy, you must always be prepared and have the
Despite the ever-evolving advancements in marketing, sending emails continues to be one of the best ways to reach customers, with 66 percent of consumers having made a purchase as a result of an email, beating both social and direct mail. Non-Sales Emails Every Business Should
What happens when the physical world of bricks and mortar collides with the digital world of content, code and local SEO? Marketing heaven! Local retailers have plenty of great online opportunities: from quirky social media to positive online reviews. Similarly, online merchants can benefit from the
What if your customers ran your company or were a part of your marketing team? Or, were in charge of your customer service, ran your product team, or managed your branding? Guess what – they already do. Word-of-mouth has always placed control of your marketing
How many of us have opened our Google Analytics (GA) reporting and found some really strange information in the data? Such as the Language field being populated with a crazy phrase supporting a political candidate? Or the Referral Traffic field containing a website you’ve never
Facebook video is the holy grail of internet attention. While that may not be an eternal truth, it really pays for most businesses to incorporate Facebook video into their marketing efforts today. Strategies for Incorporating Facebook Video into Your Marketing Users are naturally drawn to
No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Tips for Getting and Keeping Email Subscribers These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and
John Nosal, keynote speaker, presented “SEO for the Everyday Joe” at #DFWRocks2014. A few of the highlights of his presentation are listed below. How to Feed the Google Monster The big challenge is – how do we create content that Google is going to
These are notes taken at the DFW Rocks Social Media Day 2013 presentation on The Google Effect: Google+ co-presented by Lissa Duty and A.J. Wood. Be careful with the type of names that you use for your circles. They aren’t visible to the public yet
All three rooms are open and packed for AJ Wood and Lissa Duty: The Google Effect: Focusing on Google+ at DFW Rocks Social Media Day 2013. SLIDES OF AWESOME Only the first 77 characters show in a Google+ search, so make them impactful, not hard sell.
Good morning, DFW Rocks Social Media 2013 attendees! A bleary-eyed wave to you all. #OccupyStarbucks, am I right? Hello, continental breakfast! What I love the most is that it’s actually brunch, since I’m not an early morning person. Lissa gives me an intro to John
These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Debbie Mrazek – Clicks = Sales: Power Sales Tip for a Social World “Do unto others as you would have them do unto you.” How many people out there have people
These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Kate Buck Jr. – Facebook Marketing Strategies for Guaranteed Success Facebook is all about engagement. 70% of the people on Facebook are sharing photos. You need to make sure you are
Looks like the room is half full of Pinterest lovers, and some newbies, too. Why should your business have an interest in business? Is it the right tool for you? It hit 10 million unique users faster than any other social media platform ever.in.history! it
Sorry, couldn’t resist the pun! Welcome to Pinterest as a Power Tool for Business by Cynthia Sanchez. I’m really looking forward to this hour about one of the newest powerhouses in social media platforms. In my head, I consider this to be a type of online
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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