In recent years marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers. Aside from this they also help you get more done, in less time – what’s
Do you consider your website’s homepage an engaging window into your business? Or is it more of a joke? “Hey kids! What’s the deal with homework? You’re not workin’ on your home!” — Jerome Allen Seinfeld Think of your company’s website as a stand-up comedy
You’ve tried every trick in the book, you’ve done your homework, and you stuck to the plan. But your once growing business is still stagnating. Don’t panic! Many developing companies go through this stage, probably more than once. Take a deep breath and rethink your
Mobile ordering apps have taken the world by storm, with a deluge of downloads. You want proof? When Chick-fil-A released its new mobile app, it hit #1 in the app store, with over a million downloads in just 3 days. Mobile ordering apps allow you
Entrepreneurs and business owners hear all the time that we should be automating things in our business. And there are many areas where automation or even artificial intelligence can be helpful: Email Management Marketing Appointment scheduling Call Management Social Media And really, having sales funnels
If you’re searching for clear cut guidance on the ideal length for your blog posts, this answer probably won’t make you happy, but it’s the truth. There is no right “length” of an article. Whether you’re measuring that length by word count, number of images,
I recently helped my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME phone salesman multiple times. I didn’t focus much on the business relationship because it was such a good deal. Then came the day to make
Now that your website is mobile-friendly, can you sit back and relax? Maybe, maybe not. The next big thing in mobile web is Accelerated Mobile Pages. Rocks Digital Editor Laurie Shook discusses the implications of AMP with Beth Kahlich, SEO Trainer and Digital Marketing Consultant.
Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question. “What’s in it for me?” — Title of five different songs by five different recording artists Way back in the 20th century, a grad
Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business? There are some clear presidential campaign lessons
The saying, “It’s not how you start, it’s how you finish” is wrong when it comes to building a successful business. If this were true, then why do the majority of new businesses fail in the first 2-3 years? In my opinion, starting well is
There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you’re starting to
Gawd, we love Lissa. She is dedicated to learning about the Next Big Thing in social media marketing. She’s overflowing with information and gives us the 411 on new tools and how to use them. For whatever crazy reason, she decided to make a splash
I’ve been looking forward to this last-minute motivational speaker over part of the lunch hour. Called “Undoubtedly North America’s Premier Achievement Expert” by ABC News, Douglas Vermeeren is a top global speaker and author on increasing human potential. Doug opens with a story about an
Next up is Renee Groskreutz, Creative Barista for Ralph’s Design & Deli, as well as Co-Owner of FunCitySocialMedia. Renee is author of 15 Twitter Tips for Authors & Other Grownups and The 90-Day Social Media Plan for Business. She loves blogging and is clearly excited about what
It’s official – all conferences need to start at 11am. This live blogger isn’t so much a morning person and I came rolling into Jeff’s session half an hour late. Apologies for the rooting around in the back. #Dontstareatme Jeff captured my attention right away
Well, it is just after 9am and DFW Rocks Social Media Day 2013 is off to a good start. Is everyone caffeinated yet? You are going to want to be wide-awake for this amazing day of Social Media Learning. We have kicked off with three
Welcome to the DFW Social Media News This newspaper-style online magazine was created to provide the DFW Rocks Social Media Conference attendees and YOU with information about social media, introduce you to other businesses and more. If your computer doesn’t support Flash Player or you
DFW It’s Time to Get Social for Mashable’s Social Media Day and every other day! Social Media Day as declared by Mashable in 2010 is the annual celebration of well… Social Media. As Social Media Day 2013 approaches, I have been reflecting on where I
Since this is the first official blog post on the DFW Rocks Social Media Day 2013 Conference website which is a celebration of Mashable’s Social Media Day, it seems only appropriate it is dedicated to the people that have contributed to making the conference happen.
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