With a consistent flow of targeted monthly searches, a first-page placement on Google offers a vast amount of exposure for a small business. As the value of search marketing is better understood, building websites, creating Google Business Profiles and submitting to directories have become increasingly
At Rocks Digital, we spend a great deal of time creating high-quality service pages for clients, using web design, content writing services and SEO to deliver results for our local business clients. When you understand that your website is a prime location for conversion-driven content,
Local businesses are increasingly turning to content marketing services to improve their online visibility. In fact, Hubspot found that 70% of all marketers are actively investing in content marketing. For local businesses motivated to reach new consumers, blogging is one of the most reliable methods
Last time we were here we talked with you about optimizing a Google Business Profile. BTW… in case you didn’t hear or had forgotten about it, earlier in the year Google My Business rebranded as Google Business Profile (GBP). Today we’ll share tips on writing
Google Business Profile optimization should be a priority for all local businesses this year. With Google controlling such a large share of the search market, increasing local visibility for products and services can deliver consistent leads for a business. Local visibility must be carefully considered
SEO-optimized service pages are among the most high-value areas of a website. Your service pages can be a magnet for targeted traffic and lead to more conversions when you combine expert design and layout, quality content writing – and proven SEO optimization techniques. But just
Location pages are a key component in a local SEO strategy, helping both search engines and consumers find products and services for businesses near them. As the number of Google searches with local intent has increased, small businesses with a well-written location page have been
Over the years, content marketing disputes have often focused on quality versus quantity. Of course, high-quality content provides value to readers and is more likely to be shared, but an increased output can target more keywords. As time has gone on, it’s become increasingly clear
For most small businesses, local search placement will determine your levels of traffic, engagement and ultimately, your sales figures. Consumers are relying on Google and other search engines more and more, with visibility and reputation determining if they shop with you or with a competitor.
Every business needs a strong social media presence in everything from connecting with consumers and building brand awareness, to solving customer service issues and increasing sales. Content marketing is the leading driver of sales for countless businesses, and social media posts are a key channel
With increasing numbers of consumers doing research before making a purchase, a positive online reputation is an important component of a business’ placement in local search. Taking control of your business’ online reputation protects your brand. It amplifies the experiences of satisfied customers and allows
Along with a website, business listings are an important piece of the online presence puzzle. Every business needs to consider Google Business Profile optimization if they want to consistently reach local consumers. To get a clear picture of the visibility of your current Google Business
You Got the Opt-In – Now What was presented at the 2019 Rocks Digital Marketing Conference by Patty Farmer. Here are the takeaways from her session. Imagine if all of your connections on all of your social platforms were on your email list? Your email
0 to 50,000 Organic Users Per Month was presented at the 2019 Rocks Digital Marketing Conference by Jason Hennessey. Here are the takeaways from his session. Jason is the CEO at Hennessey Consulting, known for reverse engineering the Google Algorithm. He talked to us about
15 miles away. That’s the furthest people want to go when they’re looking for a local resource. So how can we dominate local search? We invited several experts to discuss winning tips on local search: • Jerry Campbell, Brand Strategies at 7-Eleven (JC) • David
10 Blue Links, All Below the Fold was presented at the 2019 Rocks Digital Marketing Conference by Ryan Jones. Here are the takeaways from his session. Search results are changing. It used to be 10 blue links to websites per page. And it’s not just
Big Data Is a Big Deal was presented at the 2019 Rocks Digital Marketing Conference by Justin Liles. Here are the takeaways from his session. When people are looking for your business, having the right information is crucial. However, businesses are not paying attention to
How to Create LinkedIn Video Content For Your Day Job was presented at the 2019 Rocks Digital Marketing Conference by Rachel Chang. Here are the takeaways from her session. Rachel Chang became a top LinkedIn video creator in 6 months while working in-house – and
We had a great time at the 2018 Rocks Digital Marketing Conference held in Richardson, Texas to celebrate Local Search Day and Social Media Day 2018. But you don’t have to just take my word for it! Check out these photos captured by our photographer, Scott Peek
Now that I’ve had time to wrap up the last bits of my blogs and rearrange my notes (and take a few naps…) I thought I’d share my Live-Blogger’s Last Word about this year’s Rocks Digital conference. And I’m going to start with the end…
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.
Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.
Need more customers? We create paid campaigns to reach your target audience and increase sales.
You need a solid foundation for success online, and our tracking & optimization services get it done.
From logo design to your business card, brochures – and everything in-between for print & web – we can help!
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Most business owners assume that more content means more visitors and better search visibility. But a website content strategy only works when it starts with
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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