While most companies, brands and personalities prefer to keep a tight rein on access to their social media channels, social media takeovers can create awareness and leverage an influencer or celebrity’s reach to increase your own audience. What is a Social Media Takeover? A social
You can always find different trends sweeping the older ones way! Just like other trends, email marketing trends come and go. What is most important is to stay up-to-date with them. Do the research, and make sure to follow the newest updates. If you are
Before getting into the world of LinkedIn Marketing Campaigns, first a question: Do you view LinkedIn as a job searching platform rather than a professional networking site? Many argue that LinkedIn is a site for gathering information about jobs. But is that all there is
While I’m well-known for my long and thorough how-to posts, I want to take a minute for a shorter, more important one on why you should always-always pay attention to your social media scheduled content and ads! You may be thinking to yourself of course,
In this digital age, it is imperative for small businesses to maintain a good online reputation in order to flourish, as the correlation between online rankings and user influx on the web site/page is often directly proportional. Reputation management today must be proactive, not passive.
Here’s a story for you… The conference speaker started talking about how great social selling could be. And when I saw the excited grins on the faces of my company’s sales team, I was scared, scared stiff. As a longtime professional communicator, I was extremely
Logo designing is the most fulfilling work, as this is precisely the area that allows your creative juices to flow. Not only does one need to make the most of the space, color, and shapes in order to create something memorable and unique, but the
The overall marketing plan of an SMB or corporation must include a digital marketing strategy, part of which should be influencer marketing. Many corporations are already enjoying a massive return on investment from their influencer marketing campaigns, and you too can enjoy the same return
As entrepreneurs and business owners we know that when the a new quarter rolls around, we’d better be running! “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a
You made your case for content amplification and you built your brand strategy. You have implemented a process to not only develop blog content, but to promote it within specific verticals online! Is it working? Now comes crunch time… Are your content amplification efforts creating
Because having a solid social media presence is now a must for each brand, use these social media tips to strengthen your social efforts. Social sharing and social media needs a tailored approach, as a messy approach can disengage followers, even resulting in missed opportunities
If you’re like most entrepreneurs, you’re probably intensely focused on building amazing products and/or services, and the last thing you want to think about is your website design (or redesign). The only time you think about your website is when you’re thinking that you wished
A good website serves many different roles for a company. That includes acting as the brand’s digital face, building credibility in the market, informing audiences about the company’s valuable offerings, and being a platform to interact with existing clients. Yet another vital purpose that a
Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will help me be even better able to serve my clients. I always wish that I could clone myself for the day – then I could
You’ll easily find Dan Thies in Google search results detailing his credentials in the PPC marketing world. For his workshop at Rocks Digital 2017, Dan focused on Google Adwords. Please take note, many of these same PPC strategies can be used on Bing. The Best PPC Strategies
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.
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From logo design to your business card, brochures – and everything in-between for print & web – we can help!
Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
Not every piece of website content serves the same purpose. At Rocks Digital Marketing, our content writing services include creating pages to achieve our clients’
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