Robin Moss is the top frog at ribit, a full-service digital marketing agency she founded in 1994. Ribit provides clients with marketing and social media strategy, custom WordPress websites, eCommerce sites, SEO, content creation, graphic design and branding. Robin’s commitment to quality allows her clients to
Push marketing, pull marketing, inbound marketing! Do we really need another method to market better to prospective customers? Isn’t it all really just marketing, anyway? Let’s find out. The short definition of push marketing is a method of putting products and services in front of
Facebook bought Instagram in 2012, and since then has made some various changes to the platform – some good and some bad, if you ask users and marketers alike. In this article, my aim is to cover the basics of Instagram for those who have
Byron Ingraham is a marketing strategist, speaker, and an entrepreneur teaching individuals and business owners how to grow their businesses through the art of social interaction. Byron’s journey in helping entrepreneurs grow their businesses began while serving in the U.S. Air Force. During his 10-year
Mike Stewart is the online marketing master, famous for helping business owners improve their online marketing results. Mike’s no-nonsense approach centers around marketing principles that eliminate overhead and wasteful ad spend. With more than 15 years of local media experience under his belt, Mike is
Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
Dean Lindsay is a Business Author, TV Host, Sales and Customer Service Speaker. An authority on harnessing human potential and creating authentic business growth, Dean is an engaging and highly sought-after business consultant with over 17 years of experience helping build Engaged, PROGRESS-Based Cultures. He
Mobile devices have captured the attention of any business that needs customers – in other words, all of them! Search engine algorithms have been changed to adapt to mobile users, apps are heavy on the mobile side, and social media platforms are favoring mobile friendly
John Carroll is the Manager of Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help
One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital marketing efforts. Applying the Wants vs. Needs Principle to Digital Marketing When it comes to setting priorities in our daily
Thinking about small businesses for a second, have you ever thought about the fact that every big business started small? That’s right. Almost every successful big business out there today started with one or two people. Celebrate Small Business Week with Rocks Digital! The Small
Brad B. McCormick is the Chief Digital Officer at Moroch, a Dallas-based top 10 independent ad agency with offices in over 30 North American cities. Brad has over 17 years of experience in helping global B2C & B2B companies create brand equity in the digital
You can’t have a digital marketing conference without social media. And we can’t wrap up the conference without highlighting some of the fun tweets that went out. Here’s a few of the tweets that tell the story of fun and learning at #Rocks Digital 2017! Tweets Highlighting Rocks Digital
To successfully amplify content you need to start with the end in mind! What’s your goal for the content? Do you want someone to complete a form? Download an eBook? What about schedule a demo? Today we share the highlights from Erik Solan of Vertical
The big story of the day is “Fake News,” and your health is caught in the big middle of it all. It’s a clear case of GIGO: garbage in, garbage out, the saying popularized by computer programmers and so-called nerds. Remember that one? It still
Just like in Journalism 101, learning the 5 W’s – Who, What, Where, When and Why – is important in digital marketing too, because digital marketers are professional storytellers. In this post, I will focus on the “WHEN” as it relates to digital marketing. My
Traditionally, sales professionals are told to follow the ABC model, but this model is broken. Dan Tyre shares why at the 2017 Rocks Digital Marketing Conference, and today we’re bringing you the highlights from his keynote. Dan knows how to help a business succeed. He has
Giving the first, best impression to consumers and search engines alike is a must to compete in this ever-changing digital world. John Nosal, the CEO of SEO and owner of NosalCentral LLC, walks Rocks Digital workshop attendees through completing a digital marketing audit – and
Local businesses must understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3–10 different sites before making a buying decision. Consumers want and need social proof. Yelp’s John
Measuring social media ROI can be daunting. If you don’t set goals, it’s like going to target practice without a target! Katy Katz of SmartBug Media explores this topic in-depth at the 2017 Rocks Digital Marketing Conference. How to Slay Your Social Media Goals with
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