Many consider sales meetings to be a necessary evil or a box to check off each week from their “to-do” list. The truth is, there are many reasons why sales meetings are valuable. They can serve as a way to share information, and allow you to
You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may come a point when you’ll want to consider rebranding, to reflect the new identity of the company as it is now. Sometimes a corporate merger or new
Hot on the heels of business to customer mobile marketing is the advent of business to business mobile marketing. However, B2B mobile marketers need to fully embrace mobile marketing or they’re going to get left behind. Mobile marketing is quickly overtaking traditional marketing in a
You’ve heard how critical a good call to action is for your website. But did you realize that every page and every main section should have what is in essence a call to action? That’s right. The Home Page, the Product and Services Pages, and even the About
Social media and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? Does social media have
In today’s society we’re addicted to escapism. Like any addiction, if we don’t stop it’s going to kill us! That’s because the blistering pace of society has instilled us with the need to get away from it all. We opt for a few drinks after work,
I woke up in the middle of the night, heart pounding and in a cold sweat. I was worrying about getting ready for Halloween, and frantic about finishing up this week’s Rocks Digital post. My dreaming brain had monster-mashed the two worries, and created this
Social media changes fast. Remember MySpace from the social media Stone Age? Once you mastered the ins and outs of Facebook, LinkedIn, and Twitter, then Instagram and Snapchat come along. To stay grounded amidst the constant change, I like to take refuge in some classic
Where does improving your advertising, sales and marketing results rank on your company’s “bucket list” items? If having a marketing focus is not one of your top priorities, then you’re putting the business at risk! “I don’t have the money to invest in marketing right
– As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. However, understanding your ideal client involves more than knowing their demographics or even their lifestyle information. You must know how aware they are of your
We all have them. Sure, we use a domain name for our website. But, most likely, you own more than one. You might even own more than a few–or even hundreds of domain names you aren’t using right now. Essentially, domain names are virtual real
Have you noticed the buzz about influencer marketing? Influencer marketing uses online influencers to create word of mouth to promote a brand or product. First, let’s discuss reasons for the rise in influencer marketing. Then I’ll address micro influencers specifically. Increase in the use of
If you’ve been keeping an ear to the ground – and an eye on your social media apps – you may have noticed that Facebook and Instagram are both making moves into the space dominated by Snapchat. Facebook now delivers short-lived content (photos and videos
Dave Carberry is the Founder and CEO of Washington/Baltimore based Enradius, specializing in geo-targeted ad placement. Dave started his career in television and radio at various companies including CBS, Scripps, and Infinity. He has worked with well-known personalities like Ken Rosenthal, Glenn Beck, and Howard Stern. He
Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed
What constitutes a perfect sales call? Most of us would be quick to answer, “A perfect sales call is when the buyer says ‘yes’ and signs the order.” We are all hungry for that next sale, the next order, the next new customer. In fact,
What happens when you unleash a frustrated musician onto a computer? You get a really big geek! That’s Jeff Whitfield in a nutshell. What was once a simple hobby turned into a great career. Jeff majored in audio and video production but his love for
You may be wondering just how important social media video is right now in the world of social media. Some would say it’s absolutely everything, and there are those who have built successful marketing campaigns completely around video. Three Reasons Why Video Has Become Increasingly
What is Local Search Day you ask, and what does it have to do with the 2017 Rocks Digital Marketing Conference? Local Search Day is the day we all come together to celebrate the impact local search has had on us as business owners, brands,
J. Schuh is an award-winning Animator, Author, Speaker, Coach, and Film Producer. J. founded his company Toons-N-Design in 1998 and has produced animation, commercials, video games and films for over 20 years. His clients include American Airlines, AVON, Comedy Central, FedEx, and MTV. J. is
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Writing business website content isn’t limited to sales-focused copy. The most successful websites also educate visitors with blogs, guides, FAQs and other resources related to
As the volume of content published online continues to grow, agencies that provide content writing services face higher expectations than ever before. Businesses need helpful
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