In case you didn’t already realize it, we are in the mobile age and these statistics shared by Bernadette Coleman, CEO of Advice Interactive Group, earlier in the year prove it. Mobile Search Statistics 50% of mobile search are users trying to find a business 61% of
In this post title, I asked the question “Are you thankful or thinkful?” I purpose they are connected and being thankful isn’t just something you do once or twice a year on a holiday, but something you should do every day. Thinkful When you think
In the world of direct marketing, in an attempt to boost response, direct marketers often employ “bells and whistles.” For instance, in a direct mail package, the more common of these include items such as stickers, pens, personalized mailing labels or note pads. In the
Rocks Digital Lunch Blab Nov. 20, 2015 Show Notes, Discussion Points, Links and Video The Cool Stuff I Learned About Beacons at State of Search Use This Stupid-Simple Secret Ingredient to Boost Social Engagement Facebook Wants To Help You Avoid Updates About Your Ex Post-Breakup
The fact is you are a sales person, no matter what your job is, you are selling something! It could be an idea, a strategy or an actual product or service. When it comes to being an effective sales person, your natural traits are what set
What are beacons and why are they important to businesses? No, that isn’t a typo. I didn’t mean to say bacon. My Definition of A Beacon Beacons are a cool piece of technology when used in conjunction with Bluetooth technology can send messages to people
Leveraging video is a powerful way to stay in front of your clients and prospects. But you need to make your video stands out from the crowd. Today we will discuss how. Typically at this time of the year, the mail is full of customary greeting
Rocks Digital Lunch Blab Nov. 13, 2015 Show Notes, Discussion Points, Links and Video: The new iPad Pro – It’s bigger, stronger and faster… Firefox Comes to iPhone Safe Harbor – Make up your mind EU… Unleash the Power of Social Media Images Facebook Moments What
Pay-Per-Click (PPC) advertising is an important part of your digital marketing plan and has really come a long way in recent years. 3 Things Every PPC Campaign Needs In order to make sure your PPC campaign is as good as it possibly can be, you need
I had a client tell me the other day that she supposed it was time she got on Twitter, so I asked her a few questions and found out that she didn’t have a Twitter account yet. I explained the commitment she would need to make in selecting
Rocks Digital Lunch Blab Nov. 6, 2015 Show Notes, Discussion Point Links A.I. Meets Google’s RankBrain Bluebell Ice Cream Makes a Comeback How To Write Effective Meta Descriptions The 10 Best Ways to Follow Up Supporting Article: Follow Up With Video Facebook Testing A NEW
How is your follow up? The fact is, as business owners, we are so busy trying to make the next dollar that when we make a new connection we have great intentions of following up, but it doesn’t always happen and, if it does, it doesn’t
Mobile devices have captured the attention of any business that needs customers – in other words, all of them! Search engine algorithms have been changed to adapt to mobile users, apps are heavy on the mobile side, and social media platforms are favoring mobile friendly
John Carroll is the Manager of Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help
One of the most important lessons I’ve learned in life is knowing the difference between “wants” and “needs,” and it definitely applies to your digital marketing efforts. Applying the Wants vs. Needs Principle to Digital Marketing When it comes to setting priorities in our daily
Thinking about small businesses for a second, have you ever thought about the fact that every big business started small? That’s right. Almost every successful big business out there today started with one or two people. Celebrate Small Business Week with Rocks Digital! The Small
Brad B. McCormick is the Chief Digital Officer at Moroch, a Dallas-based top 10 independent ad agency with offices in over 30 North American cities. Brad has over 17 years of experience in helping global B2C & B2B companies create brand equity in the digital
If you’ve been keeping an ear to the ground – and an eye on your social media apps – you may have noticed that Facebook and Instagram are both making moves into the space dominated by Snapchat. Facebook now delivers short-lived content (photos and videos
Dave Carberry is the Founder and CEO of Washington/Baltimore based Enradius, specializing in geo-targeted ad placement. Dave started his career in television and radio at various companies including CBS, Scripps, and Infinity. He has worked with well-known personalities like Ken Rosenthal, Glenn Beck, and Howard Stern. He
Joe Youngblood is a Marketing Theorist and SEO with a focus on using consumer psychology and new technology to improve businesses and communities. He is the founder of award-winning creativity agency Winner Winner Chicken Dinner, which runs a network of highly engaged influencer pages, dubbed
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A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.
We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.
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