The Importance of Reviews for Local SEO In the past, reviews weren’t as important to local SEO, but now reviews can make or break your local SEO. For example, I have tattoos and sometimes I like to look through listings for places to get a
Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase adoption and sales? This article will discuss the definition of buzz marketing, its
With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers, expanding CLTV is their number-one priority since it helps build long-term relationships and boost
If you’re getting traffic to your business’ website, does it really matter if your search engine optimization strategies are not up to par? You bet it does. Just imagine how much more business you would be getting if you were sending all the right signals
Another Rocks Digital Conference has successfully wrapped up. The wonderful speakers have spoken, and we have all done our best to absorb their wisdom – which is a bit like trying to get a sip of water from a fire hose! As a live blogger,
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated= with various parts or aspects linked or coordinated) Ample % of marketing success integrates
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming, whether you like it or not. Self-driving cars are a example of
The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session. You used to open your phone, open an app, add things to your cart, and complete the purchase. Now you just say
The Opening Keynote Panel was presented at the 2019 Rocks Digital Marketing Conference with moderator Giovanni Galluci and panelists Heather Nichols, Nicole Wight, and Cameron Gawley. Here are the takeaways from this session. Our day began with a panel discussion regarding Facebook. Giovanni noted that
We’re excited to welcome Lex ten Veen, the CEO of Navads to the Rocks Digital Marketing Conference 2017 to the speaker lineup. Lex is a serial tech entrepreneur specializing in geospatial and media technology industries. With over 16 years of dedicated experience, Lex has been
When advertising do you want rich targeting capabilities or purchase intent, and which platform will work best for your business – Facebook or Google, or what about Pinterest? Historically, advertisers have had to pick between one of these platforms or benefits. But Pinterest recently announced
Come to Rocks Digital to boost your knowledge level and networking efforts for the rest of the year! Join us in June 2017 for the Rocks Digital Marketing Conference and experience it in person. And if you are part of a company you can bring
Danielle Hanson is Head of Platform Sales & Partnerships for Thinknear by Telenav. In this role, she helps media companies and their SMB advertisers tap into the location-based mobile marketing opportunity, which is on track to be a $30B+ market by the year 2020. Previously
Chris Marentis, Founder & CEO of Surefire Local, has a superpower: recognizing innovative technology and implementing it to effectively bridge the gaps between traditional and cutting-edge digital marketing. With this skill set, he has helped to create some of the largest media and commerce brands.
Hillit Meidar-Alfi is the Founder and CEO of Spatially, Inc., a start-up SaaS company pioneering Location Search and Analytics. Spatially develops analytical tools and products giving SMBs access to business and market intelligence which was previously only possible for larger enterprises. A new suite of
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO since
With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords & Analytics certified, running Facebook ads campaigns since 2008, Damon is platform
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We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
Planning website content takes more than brainstorming topics and writing pages. Businesses also need to know where those pages belong on the website and how
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